• Branch out to shop in charming and eclectic areas like 5 Points, Avondale, and San Marco. Read more about Jacksonville's different areas.
    Shopping in Jax

    Walkable areas provide a true shopping treat.

    Branch out to shop in charming and eclectic areas like 5 Points, Avondale, and San Marco. Read more about Jacksonville's different areas. Learn More

  • The stately water fountain and park anchor the charming San Marco neighborhood in Jax. Find out more about this neighborhood.
    San Marco Square

    San Marco Square is fashioned after St. Mark's Square in Venice.

    The stately water fountain and park anchor the charming San Marco neighborhood in Jax. Find out more about this neighborhood. Learn More


Trendy Boutiques

Stroll down tree-lined streets and quest for your next vintage, antique, or handmade find.

San Marco 
Be sure to visit San Marco, a quaint walkable neighborhood located five minutes south of Downtown Jacksonville, with plenty of boutiques and antique shopping.  Stop by Peterbrooke Chocolatier and get a free sample of their homemade chocolate-covered popcorn, their signature snack.  The San Marco Bookstore is another local favorite, where you can find an assortment of collectible and rare books. Treasures from the past can be found at Rusted off San Marco Blvd.  For the latest fashion trends, stop by Olive, Rosie True, or Reve. Come back for dinner, the San Marco Dining District features some of the best chefs in the city, try Matthew's, TAVERNA or Bistro AIX

Avondale
Stroll the oak-lined avenues of historic Avondale, one of the nation’s largest National Register of Historic Districts.  A variety of specialty boutiques, fine galleries, and gourmet eateries cater to the upscale shopper. Choose from more than 45 stores featuring children’s clothing, women’s accessories, fine art, and antiques. For the latest fashions, check out  J. Ashley Boutique, GottaHaveIt!, or Ellie Bing Clothing. If you’ve got little ones, stop by Willies for Kids for clothing, high-end baby accessories and trinkets. If you build up an appetite, then the red velvet and chocolate mousse cupcakes at Let Them Eat Cake will be waiting for you!

Riverside & Five Points
Riverside's funky, trendy Five Points is considered Jacksonville's arts and commerce district. Built in the 1930s as Jacksonville's first shopping area outside of Downtown, it continues to thrive. For specialty handmade gifts from around the world, stop by Midnight Sun on Park Street. They offer a wide selection of sterling silver and gemstone jewelry as well as sarongs, yoga wear, furniture, natural body care, and incense.  Stop into Violet, Wolfgang, and Edge City to cruise the racks for the latest styles. After a day of shopping, gather your thoughts with a cup of tea at Cozy Tea in the heart of the shopping district or stop into Riverside Liquors & Village Wine Shop and pick up a bottle of wine to wind down with. If you timed your day right, take the stairs at Black Sheep Restaurant for one of the hottest rooftop bars in Jacksonville or make it a progressive dinner with stops at The Mossfire Grill & Lounge and O'Brothers Irish Pub

Southside
Avonlea Antiques and Design Mall on the Southside is a must-see for antique enthusiasts, with a 40,000 square foot showroom featuring more than 200 dealers Avonlea Antiques offers a selection of antique furniture, glassware, china, linens, artwork, collectibles, and home accesories. There’s even a cafe inside the antique mall.



City-Wide EventsFeatured Events
Visit Jacksonville

Branch and Dean Concert at Mavericks

Maverick's at the Landing

Branch and Dean concert at Mavericks. Doors open at 6 p.m.

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Contemporary Folk Troubadour Jack Williams to play Mudville Music Room

    Mudville Music Room in Jacksonville continues its parade of the best of today’s folk musicians with a concert by South Carolina native and modern folk troubadour Jack…

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Mad Cowford Holiday Show

    December 20, 2014 @ 8pm Artistic integrity tells us that if something works well the first time, there has to be a sequel. In the true spirit of the holidays, Theatre…

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Avant in Concert

    As fads come and go, it’s nice to know that some things never go out of style. Case in point: power-packed R&B as delivered by soulful singer/songwriter Avant.…

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Live Music by Brett Foster Duo

    Live music at Fionn MacCool’s by Brett Foster Duo 8 p.m.

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Live Music by Natalie Nicole Green Band

    Live music on the Coca-Cola Riverfront Stage by Natalie Nicole Green Band 9 p.m. – 1:30 a.m.

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  • Saturday, December 20, 2014
    Visit Jacksonville

    Strangled Darlings + Underhill Family Orchestra LIVE in Jacksonville!

    Strangled Darlings (Portland, OR) Americana Doom Pop! brings a punk intensity to their live show. Taking a cello and making it a hip hop bass. Taking mandolin and…

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  • Saturday, November 29, 2014
    Visit Jacksonville

    High Tea at One Ocean

    Offered Daily from November 29th through December 23rd, 2014 Selection of | Gourmet & Herbal Teas & Prosecco Selection of | Assorted Patries and Sandwiches Set in the…

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  • Saturday, November 29, 2014
    Visit Jacksonville

    Synchronized Nightly Tree Light Shows

    Featuring all new light synchronization and music for the 2014 season! The Landing's 56-foot-tree comes alive each evening performing a 10-minute synchronized light show…

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  • Wednesday, December 3, 2014
    Visit Jacksonville

    2014 Holiday on the River Concert and Dance Series

    Daily and evening live performances by local schools, churches and dance groups. Performances take place in front of the 56-foot Christmas tree in the Courtyard during…

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Local Experts | All Blogs

  • Gary Sass
  • First Coast Magazine
  • Void Magazine
  • Denise M. Reagan
  • Captain Dave Sipler
Blogs by Gary Sass
  • Holiday Festivals surrounded by History

    December 01, 2014 11:47 am EST

    The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for the lovers of history.

  • His-tor-ee That’s Free

    November 05, 2014 3:12 pm EST

    We call it the “First Coast”, home of the first European settlements and a region steeped in history. Read on for a brief description of some of our local museums and sites which are free or have a nominal fee.

  • Pioneers of Aviation – Still Flying High

    October 10, 2014 2:56 pm EDT

    The most spectacular annual air show is right here in Jacksonville.

  • Main production building - photo courtesy of Norman Studios

    Jacksonville in the Movies

    August 13, 2014 11:05 am EDT

    “On location in Jacksonville”, has been part of movie production history for over one hundred years. From the silent movie era to today’s modern films, it is entertaining to watch scenes with Jacksonville in the background.

  • Lifesaving Landmark at the Beach

    July 16, 2014 5:24 pm EDT

    Where can you find the best volunteer lifeguards in the world? Just go to Jacksonville Beach and look for the iconic white tower (a.k.a. “The Peg”) along the ocean. This is home for the American Red Cross Life Saving Corps.

Blogs by First Coast Magazine
Blogs by Void Magazine
  • Growing Jax – A Guide to Our Regional Farmers Markets

    September 12, 2014 3:08 pm EDT

    According to critics, the most problematic feature of our region is the geographic size of Jacksonville. It’s just a really big city. If you drove from Baldwin in West Jacksonville, all the way to where Atlantic Boulevard dumps you on the ocean, it would take you almost an hour – and you would have never left the city limits of Jacksonville.

  • The Fantasy Football Food Experience — Eat like a local on gameday

    September 12, 2014 2:49 pm EDT

    Over the past two years, Shad Khan and the leadership of the Jacksonville Jaguars have made extensive efforts to transform the team from relative obscurity (for those outside Duval) into one of the most visible franchises in the league.

  • Coffee Shop Review – Bold Bean Coffee Roasters

    July 10, 2014 4:55 pm EDT

    Out with the old, in with the bold! Bold Bean Coffee Roasters has just opened its second location in South Jacksonville Beach, ironically where the old Starbucks was located. Bold Bean specializes in handmade, single-origin coffee, espresso beverages, craft beer and a community-orientated atmosphere.

  • Top Ten Romantic Restaurants in Jacksonville

    June 10, 2014 5:31 pm EDT

    What makes a restaurant romantic? If you’re not sure, you probably ought to ask someone female. When I asked my husband for his suggestions for this article, he said, “Is Guzzle Pipes and Gutty Works open yet?” Having an excellent beer list is not usually high on the list of most women’s romance requirements.

  • Locally Brewed Beers Perfect for The Summer

    June 02, 2014 12:02 pm EDT

    We all love a nice summer night with friends and a cool beer in our hand. This list will be your locally-brewed beer guide for the summer, no matter the occasion.

Blogs by Denise M. Reagan
  • ‘Project Atrium’ photographer focuses on details

    December 12, 2014 4:18 pm EST

    Angela Strassheim creates images that are more like paintings than photographs. “I don’t take pictures. I make photographs,” Strassheim said. “Everything in a photograph is there because I decided it would be there.”

  • Catalogue Helps Visitors Get Behind ‘Get Real’

    October 22, 2014 12:32 pm EDT

    Artists have been working in the realist style for centuries. In this age of technology, what would inspire contemporary painters to embark on the painstaking process of creating art in this style?

  • A Declaration of Independent Theater

    October 16, 2014 1:45 pm EDT

    A small theater in the heart of the Five Points neighborhood has made a big impact on Jacksonville’s movie tastes.

  • The Art of the Brain

    September 30, 2014 12:05 pm EDT

    MOCA Jacksonville ‘Project Atrium’ artist explores the mind’s circuitry in a monumental textile installation

  • Art Walks All the Time

    September 22, 2014 2:05 pm EDT

    Pick a day and a neighborhood and you’ll find a place to absorb local art.

Blogs by Captain Dave Sipler
  • It’s All About “Sport Fishing”

    August 05, 2014 1:58 pm EDT

    July was, and August will be too..... Teeth Month, aboard Capt Dave's Jettywolf. From Barracuda's to Sharks, it's all about "Sport Fishing" for the BIG ONES!

  • Summer Fishing

    July 10, 2014 3:31 pm EDT

    Hello Anglers! Summer has been here for quit a while in N.E. Florida. Most of you don't really care what month the calendar says. As a fisherman, I call it summer when the Spanish Mackerel show up at the inlet. And that happened back in May!

  • Redfish are Biting!

    May 29, 2014 5:01 pm EDT

    Hello Folks, Captain Dave Sipler here.....I'm going to tell you all about Jacksonville's fishing opportunities every month for the next six months.


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