Visit Jacksonville Hires Sporting Events Expert to Head New Sports Tourism Efforts

-The City’s Tourism Sales and Marketing Organization Puts New Emphasis on Booking Sporting Events-

JACKSONVILLE, Fla. – August 12, 2019 -- Visit Jacksonville is excited to announce that Tom Norton will be joining the Visit Jacksonville Sales and Services team as the new National Account Manager with a focus on Sports Tourism. Tom has a long-proven record of identifying, recruiting, and negotiating to bring big sporting events to Jacksonville.

“Visit Jacksonville has a new commitment to grow even further Jacksonville’s image as a top tier sporting destination and we know that adding Tom to our team will help us achieve that goal,” said Michael Corrigan, President and CEO of Visit Jacksonville. “Tom has worked in several key sporting organizations and brings with him years of experience and knowledge that will help us attract more youth sports events and tournaments to our area. He certainly knows how to book those big events that attract fans and visitors.”

Tom Norton has worked in the sports and entertainment sector for over 15 years. Tom started his career at the US Soccer Federation where he spent 2 years as coordinator. In 2006 he transitioned into Operations Associate at the Orange Bowl Committee in Miami and since 2009 he held several relevant positions at the Gator Bowl Sports/Jacksonville Sports Council, the latter one being Vice President of Events and Operations. In his role as VP Tom helped secure several high-profile sporting events including SEC Gymnastics Championship (’10, ‘17), NCAA Basketball Rounds 1 & 2 (’14, ’19), SEC Women’s Basketball Tournament (‘16), FSU – Boise State Football (‘19) and the Navy – Notre Dame Football Game (‘16).

Tom’s first day at Visit Jacksonville is August 12. You can reach him at (904) 421-9154.


About Visit Jacksonville
Visit Jacksonville is a Destination Marketing Organization accredited by Destinations International and contracted by the Duval County Tourist Development Council (TDC) since 1996 to champion the growth of leisure and business tourism in Jacksonville.
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