Brewery Partner Toolkit
Welcome to the Jax Ale Trail, we are so glad you're here!
The Jax Ale Trail has some awesome breweries, and we want everyone to know about it! Here are some resources to help you promote your brewery and get connected with Visit Jacksonville to make sure we have all the correct information to promote your brewery.
Resources for New Brewery Partners
Instruction sheet for printed passport
This document is an overview of the Jax Ale Trail passport and gives instructions on how the program works. It can be shared with brewery staff and posted behind the counter for them to reference.
Instruction sheet for digital passport
| Jax Ale Trail Digital Passport-Instruction Sheet |
| Jax Ale Trail Digital Passport Video |
Contact Visit Jacksonville
Your main point of contact at Visit Jacksonville is Lauren Hickox. She can be reached at lhickox@vistjacksonville.com or (904) 421-9183. Feel free to reach out about any of the following:
- Getting added to the email newsletters
- Upcoming events, specials, deals, new brews at your brewery
- Need a stamp replacement
- Need more passports
- Questions about the digital passport, your code, etc.
- Share any marketing ideas
- Any other questions or concerns
Submit upcoming events at your brewery
Please submit any events on our website, and be sure to choose "Jax Ale Trail" as the category. You can also add Visit Jacksonville as a cohost on any Facebook events so that it also gets added to the Visit Jacksonville Facebook calendar.
Resources for All Brewery Partners
Jax Ale Trail Logos
| Jax Ale Trail Logo - JPG | Jax Ale Trail Logo - PNG | Jax Ale Trail - Proud Partner Graphic |
Download a PDF of Jax Ale Trail Brewery Passport
| Jax Ale Trail Brewery Passport |
Photo Gallery
This gallery contains photos from breweries on the Ale Trail. When using them in any marketing materials (website, social media, etc.) please be sure to give credit to the person who owns the photo. You can see the name/handle when you hover over the image.
Newsletter Archives
Visit Jacksonville sends out two email newsletters that are specific to the Ale Trail:
- Brewery Partner Email Newsletter
This email goes out to all of our brewery partners and includes monthly stats as well as resources and information about marketing efforts, brewery happenings, and upcoming events. - Passport Holder Email Newsletter
This email goes out to anyone who has turned in their completed passport to Visit Jacksonville and has opted in to receive our emails. It includes information about our breweries as well as upcoming events.