Brewery Partner Toolkit

Welcome to the Jax Ale Trail, we are so glad you're here!

The Jax Ale Trail has some awesome breweries, and we want everyone to know about it! Here are some resources to help you promote your brewery and get connected with Visit Jacksonville to make sure we have all the correct information to promote your brewery.

Resources for New Brewery Partners

Instruction sheet for printed passport

This document is an overview of the Jax Ale Trail passport and gives instructions on how the program works. It can be shared with brewery staff and posted behind the counter for them to reference.

Jax Ale Trail Brewery Passport- Instruction Sheet for Staff

Instruction sheet for digital passport

Jax Ale Trail Digital Passport-Instruction Sheet

Jax Ale Trail Digital Passport Video

Contact Visit Jacksonville

Your main point of contact at Visit Jacksonville is Lauren Hickox. She can be reached at lhickox@vistjacksonville.com or (904) 421-9183. Feel free to reach out about any of the following:

Getting added to the email newsletters
Upcoming events, specials, deals, new brews at your brewery
Need a stamp replacement
Need more passports
Questions about the digital passport, your code, etc.
Share any marketing ideas
Any other questions or concerns

Submit upcoming events at your brewery

Please submit any events on our website, and be sure to choose "Jax Ale Trail" as the category. You can also add Visit Jacksonville as a cohost on any Facebook events so that it also gets added to the Visit Jacksonville Facebook calendar.

Resources for All Brewery Partners

Jax Ale Trail Logos

Jax Ale Trail Logo - JPG

Jax Ale Trail Logo - PNG

Jax Ale Trail - Proud Partner Graphic

Download a PDF of Jax Ale Trail Brewery Passport

Jax Ale Trail Brewery Passport

Photo Gallery

This gallery contains photos from breweries on the Ale Trail. When using them in any marketing materials (website, social media, etc.) please be sure to give credit to the person who owns the photo. You can see the name/handle when you hover over the image.

Newsletter Archives

Visit Jacksonville sends out two email newsletters that are specific to the Ale Trail:

Brewery Partner Email Newsletter
This email goes out to all of our brewery partners and includes monthly stats as well as resources and information about marketing efforts, brewery happenings, and upcoming events.
Passport Holder Email Newsletter
This email goes out to anyone who has turned in their completed passport to Visit Jacksonville and has opted in to receive our emails. It includes information about our breweries as well as upcoming events.