In May 2014, Michael and Jessica McKinley opened Whit's Frozen Custard in Atlantic Beach, Florida. With roots in Ohio that brought the McKinley's back several times a year, Whit's Frozen Custard was always at the top of the must-have list when visiting. Michael and Jessica were thrilled with the opportunity to bring their favorite frozen dessert home to Northeast Florida. Whit's has expanded in the Jacksonville area to now include locations in Jacksonville Beach, Mandarin, and Avondale. The stores are locally owned and operated.