Skip to content 89°F

Meet the Team

Get in touch with the Visit Jacksonville Team.

Downtown Jacksonville skyline at night

Get to know the friendly and helpful team at visit Jacksonville. Click through for contact information for every member of our team including sales, convention services marketing, media, and more.

Contact Us

Sarina Wiechens

Chief Operating Officer

904-421-9152

Send An Email

Responsible for overseeing the daily operations and staff of Visit Jacksonville in an effort to support the vision and mission of the CEO/President.

Patrice Ross

Assistant to the President

904-421-9181

Send An Email

Provides support to the President of Visit Jacksonville.

Katie mitura

Katie Mitura

Vice President, Marketing & Communications

904-421-9160

Send An Email

Manages and leads the marketing and communications department. Responsible for identifying market opportunities and short and long-term marketing strategies with the objective of creating and maximizing exposure for the region as a destination for visitors. Manages contract and services of advertising agency. Handles all advertising requests and pitches, collateral pieces, visitor magazine and special event assistance.

Patty winters

Patty Winters

Communications Manager

904-421-9169

Send An Email

Manages the Communications and Media Relations efforts at Visit Jacksonville, including the planning and execution of public relations campaigns. Patty is responsible for internal communications, generating content for Visit Jacksonville, and writing press releases, responding to local and national media inquiries.

Lauren Stuart

Marketing Manager

904-421-9166

Send An Email

Manages Visit Jacksonville’s websites, social media accounts, promotions and other major marketing initiatives alongside the Vice President of Marketing and Communications.

Alanna DeGol

Assistant Marketing Manager

904-421-9183

Send An Email

Manage the projects and deliverables of the Marketing contract. Assist marketing team in the research and development of marketing materials, website content, app content and kiosk content. Assist marketing team in fulfillment of promotional items. Maintain event calendar.

Vicky koele-bryan

Vicky Koele-Bryan

Visitor Center Operations Manager

904-798-9130

Send An Email

Manages daily operations of three visitor centers including the center located at Jacksonville International Airport. Leads, recruits, trains, schedules and supervises 12 visitor center staff. Tracks referrals to tourism related business. Creates exposure opportunities for Jacksonville tourism related businesses at centers, trade shows and events. Increase presence at Visit Florida Welcome Center I-95.

Monica pope2

Monica Pope

Visitor Information Coordinator

904-798-9111

Send An Email

Greets and assists walk-in visitors and callers. Processes visitor requests for maps, attraction information and brochures, as well as, non-booked group requests. Responds to written requests for destination information. Refers visitors to Jacksonville tourism related businesses on a daily basis. Manages all incoming and outgoing mail deliveries. Enters all tourism related business referrals into IDSS and brochure distribution. Manages the set-up and exhibits Jacksonville's visitors information at Visit Florida Welcome Center I-95 and events.

Bob Muller

Visitor Information Coordinator

904-798-9111

Send An Email

Greets and assists walk-in visitors and callers. Processes visitor requests for maps, attraction information and brochures, as well as, non-booked group requests. Responds to written requests for destination information. Refers visitors to Jacksonville tourism related businesses on a daily basis. Manages all incoming and outgoing mail deliveries. Enters all tourism related business referrals into IDSS and brochure distribution. Manages the set-up and exhibits Jacksonville's visitors information at Visit Florida Welcome Center I-95 and events.

Brian fike

Brian Fike

Director of Finance & Administration

904-421-9155

Send An Email

Responsible for all financial aspects of business. Responsible for payroll and benefits administration.

Laurie kopstad

Laurie Kopstad

Senior Analytics Manager

904-421-9178

Send An Email

Oversees the marketing department’s efforts to develop market place analysis of trends of both in tourism and convention marketing. Prepares and develop statistical reports, analysis, and content to assist Visit Jacksonville and the local tourism industry's goals.

Becky Parker

Senior Manager of Convention Services

904-421-9151

Send An Email

Provides convention services to convention, sports and meeting groups. Oversees amenities and services budget. Serves as a resource to meeting planners on how to make their meeting/event a success in Jacksonville. Issue leads and referrals to tourism industry businesses to secure goods and services for meeting planners, and collect paperwork to submit to TDC for grant reimbursements. Manages and plans FAM and client events.

Rachel Hill

Convention Services Assistant Manager

904-421-9158

Send An Email

Supports the services team operations and assists with servicing convention, sports, and meeting groups. Serves as the liaison to hotels to track and maintain room night pickup reports. Assists in building and maintain partner relationships to keep current with Visit Jacksonville partners and the services they provide to the convention industry.

Jeanne Bothwell

Director of Sales

904-421-9164

Send An Email

Manages the Convention Sales team and implements CEO goals for Visit Jacksonville related to Convention Sales.

Bob doering

Bob Doering

Senior National Accounts Manager

904-798-9123

Send An Email

Promotes Jacksonville to the Midwest, International, Religious and Fraternal markets.

Karen Townsend

National Accounts Manager

(904) 421-9172

Send An Email

Promotes Jacksonville to the South, Finance & Insurance and Education markets.

Lorrie allen

Lorrie Allen

National Accounts Manager

904-421-9182

Send An Email

Promotes Jacksonville to the West Coast and Southwest regions as well as the Group Tour, Hobby and Sports markets.

Tom Norton

National Account Manager

904-421-9154

Send An Email

Tom Norton is a graduate of Wake Forest and Ohio Universities. A native of Washington, D.C., Tom moved to Jacksonville and managed all operations for the Gator Bowl and JAXSPORTS Council for 11 years. He has been involved with the recruitment and operations of events such as the NCAA Basketball Tournament, NCAA Track and Field, various SEC Championships, Navy vs. Notre Dame Football, and the USATF Junior Olympics. At Visit Jacksonville Tom oversees the recruitment of sporting events large and small to the city.

Nicole crawford

Nicole Crawford

Sales Coordinator

904-421-9159

Send An Email

Provides administrative support for Bob Doering, Karen Townsend, Lorrie Allen, and Ashleigh Hirsch.

Related Videos
#JaxCulture

#JaxCulture

Choose whatever culture you want in Jacksonville, Florida. #jaxculture

It's Easier Here

It's Easier Here

Unlike other major tourist destinations with overcrowded beaches, long lines, and unbearable traffic, Jacksonville, “Jax” as locals call it, offers visitors an easier vacation; one...

Learn More about JAX