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Meet the Team

Get in touch with the Visit Jacksonville Team.

Downtown Jacksonville skyline at night

Get to know the friendly and helpful team at visit Jacksonville. Click through for contact information for every member of our team including sales, convention services marketing, media, and more.

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Sarina Wiechens

Chief Operating Officer

904-421-9152

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Responsible for overseeing the daily operations and staff of Visit Jacksonville in an effort to support the vision and mission of the CEO/President.

Patrice ross

Patrice Ross

Executive Administrative Coordinator

904-421-9181

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Provides support to Executive & Marketing Team for Visit Jacksonville. Assists in tracking and managing Visit Jacksonville contractual goals.

Katie mitura

Katie Mitura

Vice President, Marketing & Communications

(904) 421-9160

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Manages and leads the marketing, communications, research and visitor services departments. Responsible for identifying market opportunities and short and long-term marketing strategies with the objective of creating and maximizing exposure for the region as a destination for visitors. Manages contract and services of advertising agency. Handles all advertising requests and pitches, collateral pieces, visitor magazine and special event assistance.

Patty winters

Patty Winters

Communications Manager

904-421-9169

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Manages the Communications and Media Relations efforts at Visit Jacksonville, including the planning and execution of public relations campaigns. Patty is responsible for internal communications, generating content for Visit Jacksonville, and writing press releases, responding to local and national media inquiries.

Lauren Wood

Marketing Manager

904-421-9166

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Lauren is responsible for managing Visit Jacksonville’s websites, social media accounts, promotions and other major marketing initiatives alongside the Vice President of Marketing and Communications.

Vicky koele-bryan

Vicky Koele-Bryan

Visitor Center Operations Manager

(904) 798-9130

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Manages daily operations of three visitor centers including the center located at Jacksonville International Airport. Leads, recruits, trains, schedules and supervises 12 visitor center staff. Tracks referrals to tourism related business. Creates exposure opportunities for Jacksonville tourism related businesses at centers, trade shows and events. Increase presence at Visit Florida Welcome Center I-95.

Monica pope2

Monica Pope

Visitor Information Coordinator

(904) 798-9111

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Greets and assists walk-in visitors and callers. Processes visitor requests for maps, attraction information and brochures, as well as, non-booked group requests. Responds to written requests for destination information. Refers visitors to Jacksonville tourism related businesses on a daily basis. Manages all incoming and outgoing mail deliveries. Enters all tourism related business referrals into IDSS and brochure distribution. Manages the set-up and exhibits Jacksonville's visitors information at Visit Florida Welcome Center I-95 and events.

Brian fike

Brian Fike

Director of Finance & Administration

904-421-9155

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Responsible for all financial aspects of business. Responsible for payroll and benefits administration.

Laurie kopstad

Laurie Kopstad

Senior Analytics Manager

(904) 421-9178

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Laurie oversees the marketing department’s efforts to develop market place analysis of trends of both in tourism and convention marketing. Prepares and develop statistical reports, analysis, and content to assist Visit Jacksonville and the local tourism industry's goals.

Courtney jones

Courtney Hartert

Director of Services

904-421-9176

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Provides convention services to convention, sports and meeting groups. Oversees amenities and services budget. Serves as a resource to meeting planners on how to make their meeting/event a success in Jacksonville. Issue leads and referrals to tourism industry businesses to secure goods and services for meeting planners, and collect paperwork to submit to TDC for grant reimbursements. Manages and plans FAM and client events.

Becky Parker

Convention Services Manager

904-421-9174

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Provides convention services to convention, sports, and meeting groups. Serves as a resource to meeting planners on how to make their meeting and event successful in Jacksonville. Issues leads and referrals to tourism-related businesses to secure goods and services to meeting planners.

Bob doering

Bob Doering

Senior National Accounts Manager

(904) 798-9123

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Promotes Jacksonville to the Midwest, International, Religious and Fraternal markets.

Karen townsend

Karen Townsend

National Accounts Manager

(904) 421-9172

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Promotes Jacksonville to the South, Finance & Insurance and Education markets.

Veronica gruber

Veronica Gruber

National Accounts Manager

904-421-9154

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Promotes Jacksonville to the Northeast regions as well as Medical and Pharma markets.

Lorrie allen

Lorrie Allen

National Accounts Manager

904-421-9182

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Promotes Jacksonville to the West Coast and Southwest regions as well as the Group Tour, Hobby and Sports markets.

Pam clark

Pam Ball

Travel Coordinator

(904) 421-9157

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Responsible for coordination of all travel for Visit Jacksonville employees. Administrative support for all Visit Jacksonville staff. Visit Jacksonville team IT representative and coordinator.

Nicole crawford

Nicole Crawford

Sales Coordinator

(904) 421-9159

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Provides administrative support for Bob Doering, Karen Townsend, Lorrie Allen, Veronica Gruber and Ashleigh Hirsch.

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