• The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.
    Jacksonville Beach Retro Postcard

    Remember when you could drive on the beach?

    The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.

  • Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.
    Downtown Jacksonville Retro Postcard

    Where the St. Johns river meets the sea.

    Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.

  • Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.
    Jacksonville Beach Retro Postcard

    Jax's beaches have been a popular vacation spot since the 1800s.

    Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.

  • Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.
    The Windsor Hotel Vintage Postcard

    A look back at the early days of Jacksonville.

    Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.


Jacksonville Area History

Learn how Jacksonville’s history and development are inked to its beautiful climate, abundant natural resources, and ocean and river trade access.

Native Settlements
Long before Europeans first discovered the mouth of the St. Johns River where it meets the Atlantic Ocean, the Timucuan Indians lived in this densely wooded area. According to archaeologists, the Timucuan’s distinctive culture developed around 500 B.C., but it is unknown whether they were descended from earlier groups or arrived from elsewhere. Because they had no written language, early accounts of the natives came from the first Europeans.

First Europeans
Tumultuous times in Europe in the early 16th century brought explorers to the shores of the New World. In 1562, a small group of French Huguenots built a settlement, Fort Caroline, on the south bank of the St. Johns, just a few miles up river from where it empties into the Atlantic. The French experience in the New World was short-lived, however, when in 1565, their fort was destroyed by the Spanish.

Spanish Reign
Having previously claimed all of the Florida peninsula and vast areas to the north, the Spanish were prompted to actively defend their territory by the French intrusion. They established Fort San Mateo on the site of the former French Fort Caroline, and it became part of their mission system, which stretched from South Carolina to St. Augustine, Florida. For nearly 200 years the Spanish converted natives to the Catholic faith and lived off the land with the help of the natives. In 1763, at the end of the Seven Years War in Europe, Spain gave control of this vast territory to the British in order to keep the city of Havana, which was more important to their New World Empire. When the Spanish left, they took the few remaining Timucuan with them.

British Influence
Though only 20 years passed before the British lost control of the Florida colony, it was an active time of development. Large land grants were issued and plantations were built along the St. Johns River to grow cotton, indigo, rice, and vegetables. Lumber was harvested to expand the mighty British navy and work began on the first road — the King’s Road — from Savannah to St. Augustine. Population grew and commerce in and out of the port expanded. Spanish place names were changed to English. Most notable was the renaming of a narrow plot of land on the river to Cowford, as a place where cows could easily “ford” across the river. Many loyalists settled here during the Revolutionary War, but by 1783, the British were forced to return control of the Florida Colony to the Spanish.

Return of the Spanish
The second time the Spanish ruled the Florida colony was not as successful as the first. Most of the loyalist population left for Canada or the Caribbean, and nearby Georgians having just won their freedom from British rule, saw great opportunity to the South. The Spanish Empire was in decline and after several attempts to oust the Spanish from the Florida colony, including intrusions by Andrew Jackson, Spain ceded its Florida holdings to the United States.

Welcome to the United States
The year 1821 marks Florida’s entry to be a U.S. territory. Plantations had become important economic centers along the St. Johns River. Two settlers donated land on the north bank of Cowford to establish a “proper” town in 1822 and the site was renamed Jacksonville, in honor of the territory’s first provisional governor, Andrew Jackson, who never set foot in the town, but went on to become the seventh U.S. President. Now part of an established commerce network of a new and growing country, Jacksonville exported cotton, lumber, oranges, and vegetables and received manufactured goods from the North. Jacksonville was the center of commercial activity in the territory by the time Florida gained statehood in 1845.

Civil War Years
This was a time of profound change for the fledging United States, especially in the South. Florida seceded from the Union, but there was support for both the Union and the Confederacy in Jacksonville. As a port city, Jacksonville played a major role in the Union blockade of the Confederacy and it was occupied by Union troops four times. The population grew with both freed and runaway slaves seeking safety and a new life.

Post War Recovery
As with many Southern cities, Jacksonville suffered both property damage and economic devastation due to the war. Its location as a port city again proved to be valuable, however. A new item was soon imported into the city — tourists. By the late 1800s, the area was drawing 70,000 people annually seeking a respite from the cold northern climes. Downtown hotel building expanded and communities along the beautiful beaches began to grow. As the railroad expanded south across the river, however, the tourists had a means for exploring other parts of Florida. At the same time, a yellow fever epidemic spurred tourists southward.

New Beginnings
The spark that started a devastating downtown fire in 1901 in which over 2,300 buildings burned to the ground may have ignited the trend for transformation that Jacksonville needed. From the ruins of a colonial frontier past emerged a modern skyline of concrete and stone. A public library donated by Andrew Carnegie was built in 1905. Noted New York architect Henry Klutho brought the new Prairie-style to the city. The first paved road connecting the city to the beach was opened in 1910. The new industry of film production came to the city in the early 1900s and was an important part of the economy until World War I.

Modern Developments
Growth spread from the downtown center to outlying areas in the 1920s. Fine homes and lovely parks were built along the river’s north bank and expanded to the south bank after the first bridge was completed. By 1923, electric trolley cars linked the two sides. The city became a major transportation hub for those investing in the Florida land boom. Development slowed during the Great Depression, but Jacksonville’s location was again responsible for its next economic boom. The buildup of three military installations during World War II made Jacksonville the Navy’s third largest military complex in the country.

In 1968, the City of Jacksonville and the county of Duval merged into a single governmental unit in order to improve how services were delivered. This created an entity that is nearly 900 square miles, the largest city in land area in the contiguous United States.

In 1993, a major dream was realized when the city was awarded an NFL franchise, the Jacksonville Jaguars. In 2005, Jacksonville emerged into the international spotlight as home to Super Bowl XXXIX with a matchup of the Philadelphia Eagles versus the New England Patriots. Today, Jacksonville is a dynamic economic center offering a quality life style for residents and an exciting destination for visitors.



City-Wide EventsFeatured Events
Visit Jacksonville

Cumberland Island Tour

Amelia River Cruises

One of our most popular tours, this excursion offers an extensive and rich history of Amelia and Cumberland Island with views of wildlife along the way. We cruise by Fernandina’s shrimp boats, historic Old Towne and Ft. Clinch to the wild horses of Cumberland Island, ruins of the Carnegie Dungeoness Mansion and the Greyfield Inn. Our historians will share the colorful stories that define the character of this unique part of the world. Reservations are recommended.

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  • Wednesday, September 2, 2015
    Visit Jacksonville

    Beach Creek Tour

    2:30 pm, 7 days per week This afternoon tour is a nice blend of history and nature, including a trip up Beach Creek with a beautiful view of the salt marshes and bird…

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  • Wednesday, September 2, 2015
    Visit Jacksonville

    One Off Wednesday at Intuition Ale Works

    Every Wednesday try something "Brewnique" at Intuition Ale Works.

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  • Wednesday, September 2, 2015
    Visit Jacksonville

    Pilot Batch Wednesday at Aardwolf Brewing Company

    Every Wednesday the crew at Aardwolf releases a new pilot batch beer, be the first to try it!

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  • Wednesday, September 2, 2015
    Visit Jacksonville

    Jacksonville Downtown Artwalk

    Produced by Downtown Vision, Inc. and held each month from 5 p.m. to 9 p.m.—rain or shine—the monthly First Wednesday Art Walk spans more than 15 blocks that includes…

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  • Wednesday, September 2, 2015
    Visit Jacksonville

    Family Friendly Sunset Cruise

    7 days per week This tour offers a relaxing way for the whole family to take in Florida’s first sunset and hear an abbreviated history of the area. Reservations are…

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  • Wednesday, August 12, 2015
    Visit Jacksonville

    Harvey

    Elwood P. Dowd is a delightfully eccentric bachelor living in a small town that isn’t quite aware that its newest citizen is a 6’3” white (invisible to some) rabbit…

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  • Thursday, August 13, 2015
    Visit Jacksonville

    Harvey

    Elwood P. Dowd is a delightfully eccentric bachelor living in a small town that isn’t quite aware that its newest citizen is a 6’3” white (invisible to some) rabbit…

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  • Friday, August 14, 2015
    Visit Jacksonville

    Harvey

    Elwood P. Dowd is a delightfully eccentric bachelor living in a small town that isn’t quite aware that its newest citizen is a 6’3” white (invisible to some) rabbit…

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  • Saturday, August 15, 2015
    Visit Jacksonville

    Harvey

    Elwood P. Dowd is a delightfully eccentric bachelor living in a small town that isn’t quite aware that its newest citizen is a 6’3” white (invisible to some) rabbit…

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The Visit Jacksonville Blog

  • Void Magazine
  • Local Expert Guest
  • Denise M. Reagan
  • Sip & Savor Jax Blog
  • Kacie Couch
Blogs by Void Magazine
  • fresh produce florida

    Growing Jax – A Guide to Our Regional Farmers Markets

    September 12, 2014 3:08 pm EDT

    Jacksonville boasts plenty of delicious farmers markets. So get out there and support your local farms with this guide to regional markets.

  • gameday food

    Eat Like A Local on Gameday in Jacksonville

    September 12, 2014 2:49 pm EDT

    Over the past two years, Shad Khan and the leadership of the Jacksonville Jaguars have made extensive efforts to transform the team from relative obscurity (for those outside Duval) into one of the most visible franchises in the league.

  • Coffee Shop Review – Bold Bean Coffee Roasters

    July 10, 2014 4:55 pm EDT

    Out with the old, in with the bold! Bold Bean Coffee Roasters has just opened its second location in South Jacksonville Beach, ironically where the old Starbucks was located. Bold Bean specializes in handmade, single-origin coffee, espresso beverages, craft beer and a community-orientated atmosphere.

  • Top Ten Romantic Restaurants in Jacksonville

    June 10, 2014 5:31 pm EDT

    What makes a restaurant romantic? If you’re not sure, you probably ought to ask someone female. When I asked my husband for his suggestions for this article, he said, “Is Guzzle Pipes and Gutty Works open yet?” Having an excellent beer list is not usually high on the list of most women’s romance requirements.

  • Locally Brewed Beers Perfect for The Summer

    June 02, 2014 12:02 pm EDT

    We all love a nice summer night with friends and a cool beer in our hand. This list will be your locally-brewed beer guide for the summer, no matter the occasion.

Blogs by Local Expert Guest
Blogs by Denise M. Reagan
Blogs by Sip & Savor Jax Blog
  • Jacksonville is Bursting with Flavor

    August 14, 2015 12:49 pm EDT

    From down home fish camps by the sea to trendy gastropubs in hip neighborhoods, you’re sure to find a delightful meal in any corner of the city.

Blogs by Kacie Couch
  • Think pink!

    July 30, 2014 5:02 pm EDT

    When you think of a pink bird, what is the first thing that comes to your mind? For most people, it would be a flamingo. The flamingo is a very beautiful (and very pink) bird, but it is not a local species to say the least. Lucky for us, we have our own species of pink bird wading in our North Florida waters!

  • Fort Clinch Offers ‘Step into the Past,’ Great Eco-Adventure

    May 29, 2014 4:56 pm EDT

    “What a strange looking bird!” exclaimed the bearded man as we looked up at the helicopter flying overhead. It was a beautiful day in July and we were standing outside. I was wearing a sundress that came down to my knees and he was decked out in a woolen long-sleeved uniform. In JULY… In Florida. This was right after he called me a “jezebel,” no less.


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