• The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.
    Jacksonville Beach Retro Postcard

    Remember when you could drive on the beach?

    The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.

  • Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.
    Downtown Jacksonville Retro Postcard

    Where the St. Johns river meets the sea.

    Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.

  • Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.
    Jacksonville Beach Retro Postcard

    Jax's beaches have been a popular vacation spot since the 1800s.

    Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.

  • Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.
    The Windsor Hotel Vintage Postcard

    A look back at the early days of Jacksonville.

    Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.


Jacksonville Area History

Learn how Jacksonville’s history and development are inked to its beautiful climate, abundant natural resources, and ocean and river trade access.

Native Settlements
Long before Europeans first discovered the mouth of the St. Johns River where it meets the Atlantic Ocean, the Timucuan Indians lived in this densely wooded area. According to archaeologists, the Timucuan’s distinctive culture developed around 500 B.C., but it is unknown whether they were descended from earlier groups or arrived from elsewhere. Because they had no written language, early accounts of the natives came from the first Europeans.

First Europeans
Tumultuous times in Europe in the early 16th century brought explorers to the shores of the New World. In 1562, a small group of French Huguenots built a settlement, Fort Caroline, on the south bank of the St. Johns, just a few miles up river from where it empties into the Atlantic. The French experience in the New World was short-lived, however, when in 1565, their fort was destroyed by the Spanish.

Spanish Reign
Having previously claimed all of the Florida peninsula and vast areas to the north, the Spanish were prompted to actively defend their territory by the French intrusion. They established Fort San Mateo on the site of the former French Fort Caroline, and it became part of their mission system, which stretched from South Carolina to St. Augustine, Florida. For nearly 200 years the Spanish converted natives to the Catholic faith and lived off the land with the help of the natives. In 1763, at the end of the Seven Years War in Europe, Spain gave control of this vast territory to the British in order to keep the city of Havana, which was more important to their New World Empire. When the Spanish left, they took the few remaining Timucuan with them.

British Influence
Though only 20 years passed before the British lost control of the Florida colony, it was an active time of development. Large land grants were issued and plantations were built along the St. Johns River to grow cotton, indigo, rice, and vegetables. Lumber was harvested to expand the mighty British navy and work began on the first road — the King’s Road — from Savannah to St. Augustine. Population grew and commerce in and out of the port expanded. Spanish place names were changed to English. Most notable was the renaming of a narrow plot of land on the river to Cowford, as a place where cows could easily “ford” across the river. Many loyalists settled here during the Revolutionary War, but by 1783, the British were forced to return control of the Florida Colony to the Spanish.

Return of the Spanish
The second time the Spanish ruled the Florida colony was not as successful as the first. Most of the loyalist population left for Canada or the Caribbean, and nearby Georgians having just won their freedom from British rule, saw great opportunity to the South. The Spanish Empire was in decline and after several attempts to oust the Spanish from the Florida colony, including intrusions by Andrew Jackson, Spain ceded its Florida holdings to the United States.

Welcome to the United States
The year 1821 marks Florida’s entry to be a U.S. territory. Plantations had become important economic centers along the St. Johns River. Two settlers donated land on the north bank of Cowford to establish a “proper” town in 1822 and the site was renamed Jacksonville, in honor of the territory’s first provisional governor, Andrew Jackson, who never set foot in the town, but went on to become the seventh U.S. President. Now part of an established commerce network of a new and growing country, Jacksonville exported cotton, lumber, oranges, and vegetables and received manufactured goods from the North. Jacksonville was the center of commercial activity in the territory by the time Florida gained statehood in 1845.

Civil War Years
This was a time of profound change for the fledging United States, especially in the South. Florida seceded from the Union, but there was support for both the Union and the Confederacy in Jacksonville. As a port city, Jacksonville played a major role in the Union blockade of the Confederacy and it was occupied by Union troops four times. The population grew with both freed and runaway slaves seeking safety and a new life.

Post War Recovery
As with many Southern cities, Jacksonville suffered both property damage and economic devastation due to the war. Its location as a port city again proved to be valuable, however. A new item was soon imported into the city — tourists. By the late 1800s, the area was drawing 70,000 people annually seeking a respite from the cold northern climes. Downtown hotel building expanded and communities along the beautiful beaches began to grow. As the railroad expanded south across the river, however, the tourists had a means for exploring other parts of Florida. At the same time, a yellow fever epidemic spurred tourists southward.

New Beginnings
The spark that started a devastating downtown fire in 1901 in which over 2,300 buildings burned to the ground may have ignited the trend for transformation that Jacksonville needed. From the ruins of a colonial frontier past emerged a modern skyline of concrete and stone. A public library donated by Andrew Carnegie was built in 1905. Noted New York architect Henry Klutho brought the new Prairie-style to the city. The first paved road connecting the city to the beach was opened in 1910. The new industry of film production came to the city in the early 1900s and was an important part of the economy until World War I.

Modern Developments
Growth spread from the downtown center to outlying areas in the 1920s. Fine homes and lovely parks were built along the river’s north bank and expanded to the south bank after the first bridge was completed. By 1923, electric trolley cars linked the two sides. The city became a major transportation hub for those investing in the Florida land boom. Development slowed during the Great Depression, but Jacksonville’s location was again responsible for its next economic boom. The buildup of three military installations during World War II made Jacksonville the Navy’s third largest military complex in the country.

In 1968, the City of Jacksonville and the county of Duval merged into a single governmental unit in order to improve how services were delivered. This created an entity that is nearly 900 square miles, the largest city in land area in the contiguous United States.

In 1993, a major dream was realized when the city was awarded an NFL franchise, the Jacksonville Jaguars. In 2005, Jacksonville emerged into the international spotlight as home to Super Bowl XXXIX with a matchup of the Philadelphia Eagles versus the New England Patriots. Today, Jacksonville is a dynamic economic center offering a quality life style for residents and an exciting destination for visitors.



City-Wide EventsFeatured Events
Visit Jacksonville

Community Opening Party - Rothko to Richter: Mark-Making in Abstract Painting from the Collection of

The Cummer Museum of Art & Gardens

Members Free, Non-Members $10 RSVP Required In honor of the most anticipated exhibition of the year, we invite you to come celebrate the opening of Rothko to Richter: Mark-Making in Abstract Painting from the Collection of Preston H. Haskell, Organiz

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  • Thursday, January 29, 2015
    Visit Jacksonville

    JU Mens Basketball vs USC Upstate

    For more information, please visit: www.judolphins.com

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  • Thursday, January 29, 2015
    Visit Jacksonville

    LOL with FOJA

    Laugh out Loud with Elayne Boosler. A portion of the proceeds go to Friends of Jacksonville Animals.

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  • Thursday, January 29, 2015
    Visit Jacksonville

    Henry Cho @ The Comedy Zone

    Henry Cho's one hour Comedy Central Special, “What’s That Clickin Noise?” is currently running and he can also be heard on Sirrus, XM and Blue Collar Radio. He’s a…

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  • Thursday, January 29, 2015
    Visit Jacksonville

    Grand Opening of Xclusive Xcessive Ladies Night @ Taste!

    Newest upscale Thursday night to hit Jacksonville!! XCLUSIVE XCESSIVE LADIES NIGHT brought to you by Taste!! DJ SHOTGUN spinning the best House, Top 40 Remixes &…

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  • Thursday, January 29, 2015
    Visit Jacksonville

    The Elayne Boosler Comedy Show @ The Comedy Club of Jacksonville

    Elayne Boosler headlines four shows 1/29 - 1/31. The Late Show on Sat. 1/31 is already sold out! Show times: Thurs/Fri/Sat. @ 8:04 pm. Late show on Fri 1/30 @ 10:10 pm.…

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  • Thursday, January 29, 2015
    Visit Jacksonville

    National Team Roping League

    Top contenders in the sport of Team Roping will compete in this four-day event. Competitors form throughout the United States and Canada will compete in this event. The…

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  • Thursday, January 29, 2015
    Visit Jacksonville

    National Team Roping League Finals

    01/29- 02/01/15 National Team Roping League Finals Thursday – Sunday: 8:30 AM-9:00 PM (approximate ending time) Top contenders in the sport of Team Roping will compete…

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  • Friday, January 30, 2015
    Jacksonville Landing Market

    Jacksonville Landing Market

    The Jacksonville Landing Friday Market takes place every Friday from 10 a.m. – 2 p.m. in the Market area on the first floor of The Jacksonville Landing. The Friday…

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  • Friday, January 30, 2015
    $5 Fridays at MOSH

    $5 Fridays at MOSH

    Every Friday, come to MOSH to enjoy $5 admission and extended hours.

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The Visit Jacksonville Blog

  • Captain Dave Sipler
  • Gary Sass
  • Denise M. Reagan
  • Visit Jacksonville
  • Void Magazine
Blogs by Captain Dave Sipler
  • It’s All About “Sport Fishing”

    August 05, 2014 1:58 pm EDT

    July was, and August will be too..... Teeth Month, aboard Capt Dave's Jettywolf. From Barracuda's to Sharks, it's all about "Sport Fishing" for the BIG ONES!

  • Summer Fishing

    July 10, 2014 3:31 pm EDT

    Hello Anglers! Summer has been here for quit a while in N.E. Florida. Most of you don't really care what month the calendar says. As a fisherman, I call it summer when the Spanish Mackerel show up at the inlet. And that happened back in May!

  • Redfish are Biting!

    May 29, 2014 5:01 pm EDT

    Hello Folks, Captain Dave Sipler here.....I'm going to tell you all about Jacksonville's fishing opportunities every month for the next six months.

Blogs by Gary Sass
  • Holiday Festivals surrounded by History

    December 01, 2014 11:47 am EST

    The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for the lovers of history.

  • His-tor-ee That’s Free

    November 05, 2014 3:12 pm EST

    We call it the “First Coast”, home of the first European settlements and a region steeped in history. Read on for a brief description of some of our local museums and sites which are free or have a nominal fee.

  • Pioneers of Aviation – Still Flying High

    October 10, 2014 2:56 pm EDT

    The most spectacular annual air show is right here in Jacksonville.

  • Main production building - photo courtesy of Norman Studios

    Jacksonville in the Movies

    August 13, 2014 11:05 am EDT

    “On location in Jacksonville”, has been part of movie production history for over one hundred years. From the silent movie era to today’s modern films, it is entertaining to watch scenes with Jacksonville in the background.

  • Lifesaving Landmark at the Beach

    July 16, 2014 5:24 pm EDT

    Where can you find the best volunteer lifeguards in the world? Just go to Jacksonville Beach and look for the iconic white tower (a.k.a. “The Peg”) along the ocean. This is home for the American Red Cross Life Saving Corps.

Blogs by Denise M. Reagan
  • ‘Project Atrium’ Photographer Focuses on Details

    December 12, 2014 4:18 pm EST

    Angela Strassheim creates images that are more like paintings than photographs. “I don’t take pictures. I make photographs,” Strassheim said. “Everything in a photograph is there because I decided it would be there.”

  • Catalogue Helps Visitors Get Behind ‘Get Real’

    October 22, 2014 12:32 pm EDT

    Artists have been working in the realist style for centuries. In this age of technology, what would inspire contemporary painters to embark on the painstaking process of creating art in this style?

  • A Declaration of Independent Theater

    October 16, 2014 1:45 pm EDT

    A small theater in the heart of the Five Points neighborhood has made a big impact on Jacksonville’s movie tastes.

  • The Art of the Brain

    September 30, 2014 12:05 pm EDT

    MOCA Jacksonville ‘Project Atrium’ artist explores the mind’s circuitry in a monumental textile installation

  • Art Walks All the Time

    September 22, 2014 2:05 pm EDT

    Pick a day and a neighborhood and you’ll find a place to absorb local art.

Blogs by Visit Jacksonville
  • Five Things You (Probably) Didn’t Know About Jax

    October 20, 2014 10:17 am EDT

    Unless you’re an expert on our fine city (and who knows? You might be, it is pretty awesome here) here are some things you probably didn’t know about Jacksonville, Florida.

  • The Time Is Now…Fall in Jax!

    October 06, 2014 12:17 pm EDT

    Summer months have come and gone, but the fun has just begun.

  • 488,000 Yards of Greens, 1,200 Holes, 70 courses…Come Sink a Hole-In-One in JAX.

    September 23, 2014 12:36 pm EDT

    From easy to hard, historic to championship, beach to river – Northeast Florida offers more than 1,200 holes of golf on 70 public and private courses, pristine course conditions, affordable rates, great fall deals and comfortable weather all year.

  • Weekend Getaway on a Budget

    August 31, 2014 1:14 pm EDT

    Music, art, fun, food, beer, sports, adventure, and fun await you in Jacksonville on any given day, and the best part? We guarantee it won’t break your bank!

  • Get Hooked in Jax!

    August 19, 2014 12:47 pm EDT

    Some people might call them fish shacks, holes in the wall, dives- but here in Jax we call them Fish Camps!

Blogs by Void Magazine
  • Growing Jax – A Guide to Our Regional Farmers Markets

    September 12, 2014 3:08 pm EDT

    According to critics, the most problematic feature of our region is the geographic size of Jacksonville. It’s just a really big city. If you drove from Baldwin in West Jacksonville, all the way to where Atlantic Boulevard dumps you on the ocean, it would take you almost an hour – and you would have never left the city limits of Jacksonville.

  • The Fantasy Football Food Experience — Eat like a local on gameday

    September 12, 2014 2:49 pm EDT

    Over the past two years, Shad Khan and the leadership of the Jacksonville Jaguars have made extensive efforts to transform the team from relative obscurity (for those outside Duval) into one of the most visible franchises in the league.

  • Coffee Shop Review – Bold Bean Coffee Roasters

    July 10, 2014 4:55 pm EDT

    Out with the old, in with the bold! Bold Bean Coffee Roasters has just opened its second location in South Jacksonville Beach, ironically where the old Starbucks was located. Bold Bean specializes in handmade, single-origin coffee, espresso beverages, craft beer and a community-orientated atmosphere.

  • Top Ten Romantic Restaurants in Jacksonville

    June 10, 2014 5:31 pm EDT

    What makes a restaurant romantic? If you’re not sure, you probably ought to ask someone female. When I asked my husband for his suggestions for this article, he said, “Is Guzzle Pipes and Gutty Works open yet?” Having an excellent beer list is not usually high on the list of most women’s romance requirements.

  • Locally Brewed Beers Perfect for The Summer

    June 02, 2014 12:02 pm EDT

    We all love a nice summer night with friends and a cool beer in our hand. This list will be your locally-brewed beer guide for the summer, no matter the occasion.


Jacksonville Social