• The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.
    Jacksonville Beach Retro Postcard

    Remember when you could drive on the beach?

    The uncrowded, white sand beaches have been drawing tourists to Jacksonville for decades.

  • Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.
    Downtown Jacksonville Retro Postcard

    Where the St. Johns river meets the sea.

    Proximity to the St. Johns River and Atlantic Ocean made Jacksonville a prime location for early trade.

  • Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.
    Jacksonville Beach Retro Postcard

    Jax's beaches have been a popular vacation spot since the 1800s.

    Jacksonville first became a popular tourist destination during the 1800s, when the railroads brought Northerners down to visit Florida's sunny beaches.

  • Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.
    The Windsor Hotel Vintage Postcard

    A look back at the early days of Jacksonville.

    Downtown Jacksonville reinvented itself into a modern metropolis after the devastating 1901 fire.


Jacksonville Area History

Learn how Jacksonville’s history and development are inked to its beautiful climate, abundant natural resources, and ocean and river trade access.

Native Settlements
Long before Europeans first discovered the mouth of the St. Johns River where it meets the Atlantic Ocean, the Timucuan Indians lived in this densely wooded area. According to archaeologists, the Timucuan’s distinctive culture developed around 500 B.C., but it is unknown whether they were descended from earlier groups or arrived from elsewhere. Because they had no written language, early accounts of the natives came from the first Europeans.

First Europeans
Tumultuous times in Europe in the early 16th century brought explorers to the shores of the New World. In 1562, a small group of French Huguenots built a settlement, Fort Caroline, on the south bank of the St. Johns, just a few miles up river from where it empties into the Atlantic. The French experience in the New World was short-lived, however, when in 1565, their fort was destroyed by the Spanish.

Spanish Reign
Having previously claimed all of the Florida peninsula and vast areas to the north, the Spanish were prompted to actively defend their territory by the French intrusion. They established Fort San Mateo on the site of the former French Fort Caroline, and it became part of their mission system, which stretched from South Carolina to St. Augustine, Florida. For nearly 200 years the Spanish converted natives to the Catholic faith and lived off the land with the help of the natives. In 1763, at the end of the Seven Years War in Europe, Spain gave control of this vast territory to the British in order to keep the city of Havana, which was more important to their New World Empire. When the Spanish left, they took the few remaining Timucuan with them.

British Influence
Though only 20 years passed before the British lost control of the Florida colony, it was an active time of development. Large land grants were issued and plantations were built along the St. Johns River to grow cotton, indigo, rice, and vegetables. Lumber was harvested to expand the mighty British navy and work began on the first road — the King’s Road — from Savannah to St. Augustine. Population grew and commerce in and out of the port expanded. Spanish place names were changed to English. Most notable was the renaming of a narrow plot of land on the river to Cowford, as a place where cows could easily “ford” across the river. Many loyalists settled here during the Revolutionary War, but by 1783, the British were forced to return control of the Florida Colony to the Spanish.

Return of the Spanish
The second time the Spanish ruled the Florida colony was not as successful as the first. Most of the loyalist population left for Canada or the Caribbean, and nearby Georgians having just won their freedom from British rule, saw great opportunity to the South. The Spanish Empire was in decline and after several attempts to oust the Spanish from the Florida colony, including intrusions by Andrew Jackson, Spain ceded its Florida holdings to the United States.

Welcome to the United States
The year 1821 marks Florida’s entry to be a U.S. territory. Plantations had become important economic centers along the St. Johns River. Two settlers donated land on the north bank of Cowford to establish a “proper” town in 1822 and the site was renamed Jacksonville, in honor of the territory’s first provisional governor, Andrew Jackson, who never set foot in the town, but went on to become the seventh U.S. President. Now part of an established commerce network of a new and growing country, Jacksonville exported cotton, lumber, oranges, and vegetables and received manufactured goods from the North. Jacksonville was the center of commercial activity in the territory by the time Florida gained statehood in 1845.

Civil War Years
This was a time of profound change for the fledging United States, especially in the South. Florida seceded from the Union, but there was support for both the Union and the Confederacy in Jacksonville. As a port city, Jacksonville played a major role in the Union blockade of the Confederacy and it was occupied by Union troops four times. The population grew with both freed and runaway slaves seeking safety and a new life.

Post War Recovery
As with many Southern cities, Jacksonville suffered both property damage and economic devastation due to the war. Its location as a port city again proved to be valuable, however. A new item was soon imported into the city — tourists. By the late 1800s, the area was drawing 70,000 people annually seeking a respite from the cold northern climes. Downtown hotel building expanded and communities along the beautiful beaches began to grow. As the railroad expanded south across the river, however, the tourists had a means for exploring other parts of Florida. At the same time, a yellow fever epidemic spurred tourists southward.

New Beginnings
The spark that started a devastating downtown fire in 1901 in which over 2,300 buildings burned to the ground may have ignited the trend for transformation that Jacksonville needed. From the ruins of a colonial frontier past emerged a modern skyline of concrete and stone. A public library donated by Andrew Carnegie was built in 1905. Noted New York architect Henry Klutho brought the new Prairie-style to the city. The first paved road connecting the city to the beach was opened in 1910. The new industry of film production came to the city in the early 1900s and was an important part of the economy until World War I.

Modern Developments
Growth spread from the downtown center to outlying areas in the 1920s. Fine homes and lovely parks were built along the river’s north bank and expanded to the south bank after the first bridge was completed. By 1923, electric trolley cars linked the two sides. The city became a major transportation hub for those investing in the Florida land boom. Development slowed during the Great Depression, but Jacksonville’s location was again responsible for its next economic boom. The buildup of three military installations during World War II made Jacksonville the Navy’s third largest military complex in the country.

In 1968, the City of Jacksonville and the county of Duval merged into a single governmental unit in order to improve how services were delivered. This created an entity that is nearly 900 square miles, the largest city in land area in the contiguous United States.

In 1993, a major dream was realized when the city was awarded an NFL franchise, the Jacksonville Jaguars. In 2005, Jacksonville emerged into the international spotlight as home to Super Bowl XXXIX with a matchup of the Philadelphia Eagles versus the New England Patriots. Today, Jacksonville is a dynamic economic center offering a quality life style for residents and an exciting destination for visitors.



City-Wide EventsFeatured Events
Jacksonville Landing Market

Jacksonville Landing Market

The Jacksonville Landing

The Jacksonville Landing Friday Market takes place every Friday from 10 a.m. – 2 p.m. in the Market area on the first floor of The Jacksonville Landing. The Friday Market features beautiful displays of art, jewelry, unique gifts and more.

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  • Friday, December 19, 2014
    $5 Fridays at MOSH

    $5 Fridays at MOSH

    Every Friday, come to MOSH to enjoy $5 admission and extended hours.

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  • Friday, December 19, 2014
    Visit Jacksonville

    VOID Magazine Sexy Santa/Ugly Sweater Party

    Friday, December 19th $500 Cash & Prizes for Ugliest Sweater and Sexiest Santa $3 Ivanabitch Cocktails and $3 Bud Lt and 16oz Bud Live Music: SWIMM

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  • Friday, December 19, 2014
    Visit Jacksonville

    Chris Brown – X Tour Live

    Grammy award winning Chris Brown is coming to Jacksonville, Florida which is slated to be his biggest tour yet. The show features August Alsina and a new emerging artist D…

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  • Friday, December 19, 2014
    Visit Jacksonville

    LIve Music by Jig to a Milestone

    Live music at Fionn MacCool’s by Jig to a Milestone 8 p.m.

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  • Saturday, November 29, 2014
    Visit Jacksonville

    High Tea at One Ocean

    Offered Daily from November 29th through December 23rd, 2014 Selection of | Gourmet & Herbal Teas & Prosecco Selection of | Assorted Patries and Sandwiches Set in the…

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  • Saturday, November 29, 2014
    Visit Jacksonville

    Synchronized Nightly Tree Light Shows

    Featuring all new light synchronization and music for the 2014 season! The Landing's 56-foot-tree comes alive each evening performing a 10-minute synchronized light show…

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  • Wednesday, December 3, 2014
    Visit Jacksonville

    2014 Holiday on the River Concert and Dance Series

    Daily and evening live performances by local schools, churches and dance groups. Performances take place in front of the 56-foot Christmas tree in the Courtyard during…

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  • Thursday, December 18, 2014
    Visit Jacksonville

    Grand Opening of Xclusive Xcessive Ladies Night @ Taste!

    Newest upscale Thursday night to hit Jacksonville!! XCLUSIVE XCESSIVE LADIES NIGHT brought to you by Taste!! DJ SHOTGUN spinning the best House, Top 40 Remixes &…

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  • Thursday, December 18, 2014
    Visit Jacksonville

    The Andrew Kennedy Comedy Show @ the Comedy Club of Jacksonville

    Andrew Kennedy headlines five shows over (3) days! Show times: Thurs/Fri/ Sat @ 8:04 pm. and Fri/Sat @ 10:10 pm. Doors ope at 7:00 pm for the early shows and 9:50 pm for…

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Local Experts | All Blogs

  • First Coast Magazine
  • Local Expert Guest
  • Jacksonville Moms Blog
  • Void Magazine
  • Captain Dave Sipler
Blogs by First Coast Magazine
Blogs by Local Expert Guest
Blogs by Jacksonville Moms Blog
  • Mom’s Guide to Jacksonville’s Kid-Friendly Hiking Trails

    November 18, 2014 8:55 am EST

    Have I mentioned that I love the fall? Yes, I think I have! Besides all the fun activities like visiting pumpkin patches and enjoying great family traditions, the beautiful weather in the fall makes it the perfect time of year to enjoy many outdoor activities that can be limited by the heat and humidity of our Florida summers.

  • The Ultimate Guide to Holiday Events in Jacksonville 2014

    November 15, 2014 10:33 am EST

    There is always something exciting to see and do in Jacksonville and the holidays are no exception!

  • Kid-Friendly Activities and Eats: The Beaches

    November 02, 2014 11:30 am EST

    I thought I would start dissecting our little (HUGE really) city by areas and talk about some fun, kid-friendly places to go and eat! Since I am a beach newbie, I have decided to start there. We have been exploring the area over the past few months and finding tons of great places. Everyone comes to the beach at one time or another, so I hope this will be helpful!

  • Top Five Favorite Running Destinations in Jacksonville

    November 01, 2014 10:41 am EDT

    It’s that time of year again! Time to get off the treadmills, skip the gym and get outdoors to run and enjoy the cooling fall temps. Fortunately for us, Jacksonville is a city of many different scenic landscapes, from the St. John’s River to the beautiful Atlantic Coast, so you will never get bored on your runs.

  • Kid-Friendly Activities and Eats: Downtown, San Marco, & Riverside

    October 10, 2014 11:11 am EDT

    The downtown, San Marco, and Riverside areas in Jacksonville are FULL of great things to do with kids! There are so many kid-friendly restaurants I had a hard time narrowing them down to a few. So here you go!

Blogs by Void Magazine
  • Growing Jax – A Guide to Our Regional Farmers Markets

    September 12, 2014 3:08 pm EDT

    According to critics, the most problematic feature of our region is the geographic size of Jacksonville. It’s just a really big city. If you drove from Baldwin in West Jacksonville, all the way to where Atlantic Boulevard dumps you on the ocean, it would take you almost an hour – and you would have never left the city limits of Jacksonville.

  • The Fantasy Football Food Experience — Eat like a local on gameday

    September 12, 2014 2:49 pm EDT

    Over the past two years, Shad Khan and the leadership of the Jacksonville Jaguars have made extensive efforts to transform the team from relative obscurity (for those outside Duval) into one of the most visible franchises in the league.

  • Coffee Shop Review – Bold Bean Coffee Roasters

    July 10, 2014 4:55 pm EDT

    Out with the old, in with the bold! Bold Bean Coffee Roasters has just opened its second location in South Jacksonville Beach, ironically where the old Starbucks was located. Bold Bean specializes in handmade, single-origin coffee, espresso beverages, craft beer and a community-orientated atmosphere.

  • Top Ten Romantic Restaurants in Jacksonville

    June 10, 2014 5:31 pm EDT

    What makes a restaurant romantic? If you’re not sure, you probably ought to ask someone female. When I asked my husband for his suggestions for this article, he said, “Is Guzzle Pipes and Gutty Works open yet?” Having an excellent beer list is not usually high on the list of most women’s romance requirements.

  • Locally Brewed Beers Perfect for The Summer

    June 02, 2014 12:02 pm EDT

    We all love a nice summer night with friends and a cool beer in our hand. This list will be your locally-brewed beer guide for the summer, no matter the occasion.

Blogs by Captain Dave Sipler
  • It’s All About “Sport Fishing”

    August 05, 2014 1:58 pm EDT

    July was, and August will be too..... Teeth Month, aboard Capt Dave's Jettywolf. From Barracuda's to Sharks, it's all about "Sport Fishing" for the BIG ONES!

  • Summer Fishing

    July 10, 2014 3:31 pm EDT

    Hello Anglers! Summer has been here for quit a while in N.E. Florida. Most of you don't really care what month the calendar says. As a fisherman, I call it summer when the Spanish Mackerel show up at the inlet. And that happened back in May!

  • Redfish are Biting!

    May 29, 2014 5:01 pm EDT

    Hello Folks, Captain Dave Sipler here.....I'm going to tell you all about Jacksonville's fishing opportunities every month for the next six months.


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