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Research & Information

Learn more about Visit Jacksonville's vision and mission. Review research reports and statistics about the impact of events, and travel and tourism in the Jacksonville area.

Visit Jacksonville Vision and Mission

Vision: Visit Jacksonville is the leading DESTINATION resource for visitors and community stakeholders and a powerful economic development engine for Greater Jacksonville.

Mission: To create and globally market, sell and promote an exceptional visitor experience resulting in greater community prosperity, pride and vitality.

Visit Jacksonville Annual Plans

These are Visit Jacksonville's Annual Plans for 2018-2019:


Monthly Destination Research Reports

Need information on hotel occupancy in Duval County, bookings competition and sales and market trends? Please contact Laurie Kopstad, 904-421-9178.

Visitor and Economic Impact Data

Tourism is an economic driver for Jacksonville through leisure and business travel with visitor spending accounting for billions of dollars for the destination's businesses. View Visit Jacksonville's reports and results below.

Related Documents

2018

2017

2016

2015

2013

Annual Financial Data

Sections 288.1226 and 288.904, F.S., require certain economic and tourism development entities in Florida to report all public and private financial data annually on July 1

Special Events Economic Impact Reports

Special Events are an economic driver for Jacksonville through leisure and business travel with visitor spending accounting for billions of dollars for the destination's businesses.View Visit Jacksonville's reports and results below.

2016

2015

2014

Contact Us
Laurie kopstad

Laurie Kopstad

Senior Analytics Manager

(904) 421-9178

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Oversees the marketing department’s efforts to develop market place analysis of trends of both in tourism and convention marketing. Prepares and develop statistical reports, analysis, and content to assist Visit Jacksonville and the local tourism industry's goals.