Jacksonville Area History
Learn how Jacksonville’s history and development are linked to its beautiful climate, abundant natural resources, and ocean and river trade access.
Research & Information
Learn more about Visit Jacksonville's vision and mission. Review research reports and statistics about the impact of events, and travel and tourism in the Jacksonville area.
Visit Jacksonville Vision and Mission
Vision: Visit Jacksonville is the leading DESTINATION resource for visitors and community stakeholders and a powerful economic development engine for Greater Jacksonville.
Mission: To create and globally market, sell and promote an exceptional visitor experience resulting in greater community prosperity, pride and vitality.
Monthly Destination Research Reports
Need information on hotel occupancy in Duval County, bookings competition and sales and market trends? Please contact Laurie Kopstad, 904-421-9178.
Visitor and Economic Impact Data
Tourism is an economic driver for Jacksonville through leisure and business travel with visitor spending accounting for billions of dollars for the destination's businesses. View Visit Jacksonville's reports and results below.
Related Documents
2019
2018
2017
2016
- 2016 Visitor Estimates In Paid Accommodations
- 2016 DestinationMAP Report
- 2016 Travel USA Report - Longwoods
2015
- 2015 Economic Impact Report
- 2015 Travel USA Report- Longwoods
- 2015 STR DestinationMAP - Jacksonville Volume II
- Visit Jacksonville Levelwing Pulsepoint Report
2013
- 2013 Economic Impact of Tourism on Jacksonville
- 2013 Visitor Profile
- 2013 Economic Impact of Tourism and Visitor Profile Infographic
Annual Financial Data
Sections 288.1226 and 288.904, F.S., require certain economic and tourism development entities in Florida to report all public and private financial data annually on July 1.
Special Events Economic Impact Reports
Special Events are an economic driver for Jacksonville through leisure and business travel with visitor spending accounting for billions of dollars for the destination's businesses. View Visit Jacksonville's reports and results below.
2016
- 2016 Visit Jacksonville/ Jax Jazz Festival Economic Impact Report
- 2016 NBHA Shamrock Showdown Finals
2015
- 2015 Visit Jacksonville/ Jax Jazz Festival Economic Impact Report
- Visit Jacksonville/ THE PLAYERS Championship Economic Impact Report
2014
- Visit Jacksonville/ One Spark Economic Impact Report
- Visit Jacksonville/ Welcome To Rockville Economic Impact Report
- Jax Jazz Festival Economic Impact Report
Area Development
For a list of coming hotels, restaurants and attractions, visit our Coming Soon page.
JAX Facts
Impress your friends with your knowledge of local Jacksonville trivia.
Jacksonville Accolades
Jacksonville is a very impressive city, and not just because we think so.
Jacksonville’s Neighborhoods
Beyond the majestic skyline of Downtown, you'll find the heart of Jacksonville lies within our diverse neighborhoods.
Things to Do In Jacksonville
Beaches. Parks. Museums. Sports. Shops. Food. Street Art. History. Jacksonville has it all, and now it’s your turn to experience this exciting Florida destination!
Media Library
Explore the latest destination videos, commercials, and other clips.
Contact Us
Laurie Kopstad
Senior Analytics Manager
Oversees data analytics and reporting to develop market place analysis of trends in tourism and convention sales and marketing for Visit Jacksonville.
Office Phone: (904) 421-9178
