• St. Johns Town Center offers exclusive upscale retailers and amazing bargains in an outdoor setting.
    St. Johns Town Center

    Enjoy beautiful Florida weather with an outdoor shopping day.

    St. Johns Town Center offers exclusive upscale retailers and amazing bargains in an outdoor setting.

Mall Shopping

Update your look and enjoy a meal at one of Jacksonville’s luxurious malls.

Indulge in a little retail time and enjoy a variety of dining options.

St. Johns Town Center  
Find fashionable deals and exclusive upscale brands at St. Johns Town Center has something for everyone. This outdoor mall features 150 retailers in fashion, home accessories, electronics, and more including Louis Vuitton, Tiffany & Co., Anthropologie, Apple, Nordstrom, and Dillard's. Take a shopping break in the beautiful outdoor setting (don’t miss the Koi pond!) and enjoy lunch or dinner at one of the many dining options like Seasons 52, The Capital Grille, or for an "Only In JAX" favorite try M Shack. Don't miss other locally owned and opertated dining hot spots within the area at Ovinte and Moxie Kitchen + Cocktails. Conveniently located in Jacksonville’s Southside area, St. Johns Town Center is accessible from I-95, I-295.

The Avenues  
More than 1.1 million square feet of shopping awaits you at The Avenues. This multi-level indoor mall includes a Dillard’s, JCPenney, Sears, and retailers like Coach, American Eagle, Banana Republic, H&M,  Chico’s, MAC Cosmetics, and more. Make it a ladies shopping day and drop the rest of the family off across the street for fun and games at Latitude 360. Located on the Southside, The Avenues is accessible from I-95, I-295, and Route 1 (Phillips Highway).

River City Marketplace
This outdoor shopping and dining area features well known brands such as Best Buy, Old Navy, and Bed Bath & Beyond. Choose from a number a restaurants including Sticky Fingers Smokehouse, a great spot for barbeque and wings. You can even take home some of their delicious barbeque sauce as a souvenir! Convenient to the Jacksonville International Airport on the Northside of town, the River City Marketplace is accessible from I-95 and I-295.

The Visit Jacksonville Blog

  • Becky
  • Captain Dave Sipler
  • Denise M. Reagan
  • Jacksonville Moms Blog
  • Kacie Couch
Blogs by Becky
  • #OnlyInJax Fall Line-Up: Steins, Brats & Brews

    September 18, 2015 3:35 pm EDT

    Fall doesn’t just mark the return of pumpkin spice season, fall in Jacksonville is beer lovers season with a wide variety of fun events that feature national and local craft brews.

  • September Trip-Worthy Events

    September 04, 2015 9:14 am EDT

    September strikes the perfect balance between Summer and Fall in Jacksonville.

  • August Trip Worthy Events

    August 01, 2015 9:18 am EDT

    Need one last trip to finish out your summer? Not ready to send the kids back to school yet? Well Summer is going strong in Jacksonville, and August is the perfect time for one last hurrah!

  • Celebrate the Shark in Jax

    July 05, 2015 1:44 pm EDT

    Apex predators, misunderstood sea creatures, oversized fish – the shark gets called a lot of things these days, but one thing is for sure, people are fascinated by them.

  • July Trip Worthy Events

    June 28, 2015 10:32 am EDT

    Fireworks, fishing, festivals and fun abound this July in Jacksonville.

Blogs by Captain Dave Sipler
  • Go fishing! Jacksonville offers fantastic fishing options for the beginner fisherman to the advanced angler.

    Kids Fishing Trips in Jacksonville!

    April 21, 2015 11:44 am EDT

    I hear it all the time. "We're coming to Jacksonville, staying at the beach, at a nice hotel with a fancy swimming pool, because the kids are out of school and wondered what else can we do with our kids?"

  • It’s All About “Sport Fishing”

    August 05, 2014 1:58 pm EDT

    July was, and August will be too..... Teeth Month, aboard Capt Dave's Jettywolf. From Barracuda's to Sharks, it's all about "Sport Fishing" for the BIG ONES!

  • Summer Fishing

    July 10, 2014 3:31 pm EDT

    Hello Anglers! Summer has been here for quit a while in N.E. Florida. Most of you don't really care what month the calendar says. As a fisherman, I call it summer when the Spanish Mackerel show up at the inlet. And that happened back in May!

  • Redfish are Biting!

    May 29, 2014 5:01 pm EDT

    Hello Folks, Captain Dave Sipler here.....I'm going to tell you all about Jacksonville's fishing opportunities every month for the next six months.

Blogs by Denise M. Reagan
Blogs by Jacksonville Moms Blog
  • Many people visiting or new to the Jacksonville area don't realize the awesome assortment of outdoor activities our city has to offer

    Jacksonville’s Great Outdoors

    September 21, 2015 12:13 pm EDT

    Many people visiting or new to the Jacksonville area don't realize the awesome assortment of outdoor activities our city has to offer.

  • Taking On Downtown- With Kids!

    September 04, 2015 10:50 am EDT

    Lately, there have been lots of innovative ideas put forward regarding Downtown Jacksonville. It seems as though every creative thinker and successful business owner in town has a fabulous idea for making over the under utilized portions of the area.

  • Beat the heat as you cool down with the sweet treats on earth at Sweet Pete's candy store in downtown Jacksonville.

    Jacksonville Summer Solutions: Having Fun While Keeping Cool

    July 29, 2015 11:09 am EDT

    Like every city in Florida, Jacksonville can get HOT.

Blogs by Kacie Couch
  • Think pink!

    July 30, 2014 5:02 pm EDT

    When you think of a pink bird, what is the first thing that comes to your mind? For most people, it would be a flamingo. The flamingo is a very beautiful (and very pink) bird, but it is not a local species to say the least. Lucky for us, we have our own species of pink bird wading in our North Florida waters!

  • Fort Clinch Offers ‘Step into the Past,’ Great Eco-Adventure

    May 29, 2014 4:56 pm EDT

    “What a strange looking bird!” exclaimed the bearded man as we looked up at the helicopter flying overhead. It was a beautiful day in July and we were standing outside. I was wearing a sundress that came down to my knees and he was decked out in a woolen long-sleeved uniform. In JULY… In Florida. This was right after he called me a “jezebel,” no less.

Jacksonville Social