Update your look and enjoy a meal at one of Jacksonville’s luxurious malls.
Indulge in a little retail time and enjoy a variety of dining options.
St. Johns Town Center
Find fashionable deals and exclusive upscale brands at St. Johns Town Center has something for everyone. This outdoor mall features 150 retailers in fashion, home accessories, electronics, and more including Louis Vuitton, Tiffany & Co., Anthropologie, Apple, Nordstrom, and Dillard's. Take a shopping break in the beautiful outdoor setting (don’t miss the Koi pond!) and enjoy lunch or dinner at one of the many dining options like Seasons 52, The Capital Grille, or for an "Only In JAX" favorite try M Shack. Don't miss other locally owned and opertated dining hot spots within the area at Ovinte and Moxie Kitchen + Cocktails. Conveniently located in Jacksonville’s Southside area, St. Johns Town Center is accessible from I-95, I-295.
More than 1.1 million square feet of shopping awaits you at The Avenues. This multi-level indoor mall includes a Dillard’s, JCPenney, Sears, and retailers like Coach, American Eagle, Banana Republic, H&M, Chico’s, MAC Cosmetics, and more. Make it a ladies shopping day and drop the rest of the family off across the street for fun and games at Latitude 360. Located on the Southside, The Avenues is accessible from I-95, I-295, and Route 1 (Phillips Highway).
River City Marketplace
This outdoor shopping and dining area features well known brands such as Best Buy, Old Navy, and Bed Bath & Beyond. Choose from a number a restaurants including Sticky Fingers Smokehouse, a great spot for barbeque and wings. You can even take home some of their delicious barbeque sauce as a souvenir! Convenient to the Jacksonville International Airport on the Northside of town, the River City Marketplace is accessible from I-95 and I-295.
Blogs by Katie
November 01, 2013 4:13 pm EDT
Get Hooked on Fishing at Mayport! There’s no better way to see the beauty of Jacksonville’s beaches than to fish its waters – and no lack of opportunities to do it, either.
March 15, 2013 5:48 pm EDT
Has anyone ever said to you “What’s there to do in Jacksonville?” or “What makes Jax so special?”. Here's an easy answer...
November 20, 2012 4:43 pm EST
The Light Boat Parade is a uniquely Jacksonville experience and there's fireworks! Be sure to make plans to watch.
August 24, 2012 12:39 pm EDT
I love trying new things - why not clay shooting?
August 06, 2012 1:57 pm EDT
Catty Shack Ranch Wildlife Sanctuary, a big cat rescue here in Jacksonville, is a great unique attraction, the likes of which I've never seen before. Read more.
Blogs by Gary Sass
June 25, 2015 2:57 pm EDT
This year’s Downtown Fourth of July celebration and fireworks display is on the actual anniversary, Saturday July 4, 2015.
June 16, 2015 11:49 am EDT
Walk into Downtown Jacksonville’s Merrill House and step back in time to the year 1903
April 09, 2015 3:47 pm EDT
If the Riverside neighborhood of Jacksonville had a greeting card, the Riverdale Inn would be on the cover
December 01, 2014 11:47 am EST
The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for history buffs.
November 05, 2014 3:12 pm EST
We call it the “First Coast”, home of the first European settlements and a region steeped in history.
Blogs by Captain Dave Sipler
April 21, 2015 11:44 am EDT
I hear it all the time. "We're coming to Jacksonville, staying at the beach, at a nice hotel with a fancy swimming pool, because the kids are out of school and wondered what else can we do with our kids?"
August 05, 2014 1:58 pm EDT
July was, and August will be too..... Teeth Month, aboard Capt Dave's Jettywolf. From Barracuda's to Sharks, it's all about "Sport Fishing" for the BIG ONES!
July 10, 2014 3:31 pm EDT
Hello Anglers! Summer has been here for quit a while in N.E. Florida. Most of you don't really care what month the calendar says. As a fisherman, I call it summer when the Spanish Mackerel show up at the inlet. And that happened back in May!
May 29, 2014 5:01 pm EDT
Hello Folks, Captain Dave Sipler here.....I'm going to tell you all about Jacksonville's fishing opportunities every month for the next six months.
Blogs by Kacie Couch
July 30, 2014 5:02 pm EDT
When you think of a pink bird, what is the first thing that comes to your mind? For most people, it would be a flamingo. The flamingo is a very beautiful (and very pink) bird, but it is not a local species to say the least. Lucky for us, we have our own species of pink bird wading in our North Florida waters!
May 29, 2014 4:56 pm EDT
“What a strange looking bird!” exclaimed the bearded man as we looked up at the helicopter flying overhead. It was a beautiful day in July and we were standing outside. I was wearing a sundress that came down to my knees and he was decked out in a woolen long-sleeved uniform. In JULY… In Florida. This was right after he called me a “jezebel,” no less.
Blogs by Sarah
June 30, 2015 9:36 am EDT
Will you be in Jax to celebrate Independence Day this year? There are a ton of fireworks displays and Fourth of July events happening around town.
June 01, 2015 1:35 pm EDT
We are super excited (pun intended!) about the 2015 lineup for Florida Country Superfest.
October 30, 2014 12:36 pm EDT
Take your pick between dozens of world-class golf courses throughout the Jacksonville area. Visit the Jacksonville Beach Golf Club or Windsor Parke, or venture out to the The Stadium Course at TPC Sawgrass in Ponte Vedra Beach. Learn more about all the great places to golf near Jacksonville.
October 06, 2014 12:17 pm EDT
Fall is the perfect time for a Jacksonville, Florida inshore fishing trip. Read Captain Dave Sipler's tips for a fun and successful fall fishing trip!
September 23, 2014 12:36 pm EDT
From easy to hard, historic to championship, beach to river – Northeast Florida offers more than 1,200 holes of golf on 70 public and private courses, pristine course conditions, affordable rates, great fall deals and comfortable weather all year.