Update your look and enjoy a meal at one of Jacksonville’s luxurious malls.
Indulge in a little retail time and enjoy a variety of dining options.
St. Johns Town Center
Find fashionable deals and exclusive upscale brands at St. Johns Town Center has something for everyone. This outdoor mall features 150 retailers in fashion, home accessories, electronics, and more including Louis Vuitton, Tiffany & Co., Anthropologie, Apple, Nordstrom, and Dillard's. Take a shopping break in the beautiful outdoor setting (don’t miss the Koi pond!) and enjoy lunch or dinner at one of the many dining options like Seasons 52, The Capital Grille, or for an "Only In JAX" favorite try M Shack. Don't miss other locally owned and opertated dining hot spots within the area at Ovinte and Moxie Kitchen + Cocktails. Conveniently located in Jacksonville’s Southside area, St. Johns Town Center is accessible from I-95, I-295.
More than 1.1 million square feet of shopping awaits you at The Avenues. This multi-level indoor mall includes a Dillard’s, JCPenney, Sears, and retailers like Coach, American Eagle, Banana Republic, H&M, Chico’s, MAC Cosmetics, and more. Make it a ladies shopping day and drop the rest of the family off across the street for fun and games at Latitude 360. Located on the Southside, The Avenues is accessible from I-95, I-295, and Route 1 (Phillips Highway).
River City Marketplace
This outdoor shopping and dining area features well known brands such as Best Buy, Old Navy, and Bed Bath & Beyond. Choose from a number a restaurants including Sticky Fingers Smokehouse, a great spot for barbeque and wings. You can even take home some of their delicious barbeque sauce as a souvenir! Convenient to the Jacksonville International Airport on the Northside of town, the River City Marketplace is accessible from I-95 and I-295.
Blogs by Gary Sass
December 01, 2014 11:47 am EST
The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for the lovers of history.
November 05, 2014 3:12 pm EST
We call it the “First Coast”, home of the first European settlements and a region steeped in history.
October 10, 2014 2:56 pm EDT
The most spectacular annual air show is right here in Jacksonville.
August 13, 2014 11:05 am EDT
“On location in Jacksonville”, has been part of movie production history for over one hundred years. From the silent movie era to today’s modern films, it is entertaining to watch scenes with Jacksonville in the background.
July 16, 2014 5:24 pm EDT
Where can you find the best volunteer lifeguards in the world? Just go to Jacksonville Beach and look for the iconic white tower (a.k.a. “The Peg”) along the ocean. This is home for the American Red Cross Life Saving Corps.
Blogs by Jacksonville Moms Blog
March 30, 2015 1:55 pm EDT
Easter is fast approaching and that means egg hunts, a visit from the Easter Bunny, and a FABULOUS brunch are on the horizon!
February 19, 2015 9:24 am EST
Trains to Ride, See, and Explore, Choo Chooo… Jacksonville trains are coming through!
February 03, 2015 9:25 am EST
Since Valentines day is just around the corner, I thought I would touch on some of the best date night restaurants Jacksonville has to offer.
January 15, 2015 11:58 am EST
Are you looking for places you can take your kids that you don’t need to constantly say “no, no…don’t do that, don’t climb on that, don’t go over there, don’t touch that… don’t, don’t, don’t…”? Would you rather say… “What’s under there? Can you you climb this? What does that feel like? Can you guess what that does?”
November 18, 2014 8:55 am EST
Have I mentioned that I love the fall? Yes, I think I have! Besides all the fun activities like visiting pumpkin patches and enjoying great family traditions, the beautiful weather in the fall makes it the perfect time of year to enjoy many outdoor activities that can be limited by the heat and humidity of our Florida summers.
Blogs by Sarah
October 06, 2014 12:17 pm EDT
Summer months have come and gone, but the fun has just begun.
September 23, 2014 12:36 pm EDT
From easy to hard, historic to championship, beach to river – Northeast Florida offers more than 1,200 holes of golf on 70 public and private courses, pristine course conditions, affordable rates, great fall deals and comfortable weather all year.
August 31, 2014 1:14 pm EDT
Music, art, fun, food, beer, sports, adventure, and fun await you in Jacksonville on any given day, and the best part? We guarantee it won’t break your bank!
August 19, 2014 12:47 pm EDT
Some people might call them fish shacks, holes in the wall, dives- but here in Jax we call them Fish Camps!
July 16, 2014 1:39 pm EDT
Florida is an ideal vacation destination for families around the country, and Jacksonville, in the northeast corner of the state, is the perfect spot to try a whole new Florida family vacation. Visitors will find the “River City by the Sea” to be a little more relaxed and a lot more affordable with just as many places to play and reconnect.
Blogs by Kacie Couch
July 30, 2014 5:02 pm EDT
When you think of a pink bird, what is the first thing that comes to your mind? For most people, it would be a flamingo. The flamingo is a very beautiful (and very pink) bird, but it is not a local species to say the least. Lucky for us, we have our own species of pink bird wading in our North Florida waters!
May 29, 2014 4:56 pm EDT
“What a strange looking bird!” exclaimed the bearded man as we looked up at the helicopter flying overhead. It was a beautiful day in July and we were standing outside. I was wearing a sundress that came down to my knees and he was decked out in a woolen long-sleeved uniform. In JULY… In Florida. This was right after he called me a “jezebel,” no less.
Blogs by First Coast Magazine
March 30, 2015 1:49 pm EDT
Take a leisurely stroll down St. Johns Avenue in Avondale, and you’re bound to find yourself peeking through the plate glass of Biscottis.
March 16, 2015 3:00 pm EDT
While growing up in Chicago, Chef DeJuan Roy knew what he wanted to do with his life. He spent his teens working in the kitchens of various restaurants, and joined the Army as a cook.
March 12, 2015 2:22 pm EDT
Local speakeasy features old-school spirits and sounds.
January 22, 2015 10:05 am EST
Scott Meyer operates the nation’s smallest rice farm. It’s the only one in Jacksonville. And he’s fairly certain it’s the only one in Florida.
July 21, 2014 9:32 pm EDT
Almost 100 years ago in a community rich with potato farming tradition, but light on technology, Danny Johns’ great-grandfather pioneered the first horseless farm in Hastings.