• St. Johns Town Center offers exclusive upscale retailers and amazing bargains in an outdoor setting.
    St. Johns Town Center

    Enjoy beautiful Florida weather with an outdoor shopping day.

    St. Johns Town Center offers exclusive upscale retailers and amazing bargains in an outdoor setting.


Mall Shopping

Update your look and enjoy a meal at one of Jacksonville’s luxurious malls.

Indulge in a little retail time and enjoy a variety of dining options.

St. Johns Town Center  
Find fashionable deals and exclusive upscale brands at St. Johns Town Center has something for everyone. This outdoor mall features 150 retailers in fashion, home accessories, electronics, and more including Louis Vuitton, Tiffany & Co., Anthropologie, Apple, Nordstrom, and Dillard's. Take a shopping break in the beautiful outdoor setting (don’t miss the Koi pond!) and enjoy lunch or dinner at one of the many dining options like Seasons 52, The Capital Grille, or for an "Only In JAX" favorite try M Shack. Don't miss other locally owned and opertated dining hot spots within the area at Ovinte and Moxie Kitchen + Cocktails. Conveniently located in Jacksonville’s Southside area, St. Johns Town Center is accessible from I-95, I-295.

The Avenues  
More than 1.1 million square feet of shopping awaits you at The Avenues. This multi-level indoor mall includes a Dillard’s, JCPenney, Sears, and retailers like Coach, American Eagle, Banana Republic, H&M,  Chico’s, MAC Cosmetics, and more. Make it a ladies shopping day and drop the rest of the family off across the street for fun and games at Latitude 360. Located on the Southside, The Avenues is accessible from I-95, I-295, and Route 1 (Phillips Highway).

River City Marketplace
This outdoor shopping and dining area features well known brands such as Best Buy, Old Navy, and Bed Bath & Beyond. Choose from a number a restaurants including Sticky Fingers Smokehouse, a great spot for barbeque and wings. You can even take home some of their delicious barbeque sauce as a souvenir! Convenient to the Jacksonville International Airport on the Northside of town, the River City Marketplace is accessible from I-95 and I-295.




The Visit Jacksonville Blog

  • Patty
  • Jacksonville Moms Blog
  • Kacie Couch
  • First Coast Magazine
  • Gary Sass
Blogs by Patty
  • Don’t Miss Jacksonville’s Spring Line-Up of Festivals

    March 27, 2015 1:22 pm EDT

    Whether you’re looking for a family friendly spring-break destination, or the ideal spot for a quick fun getaway, Jacksonville has the perfect mix of Florida Flair, Southern Hospitality, and exciting festivals to put a spring in your step this new season!

  • I RUN this city

    March 10, 2015 1:22 pm EDT

    Running. You either love it or you hate it, but sometimes you hate a little less and get the inspiration you need from a city and its running paths.

  • Top 5 Romantic Things to do In Jacksonville

    February 06, 2015 7:01 pm EST

    Every day can be Valentine's Day, create your perfect romantic getaway to Jacksonville, the “River City by the Sea.” Whether you’re looking for romantic strolls on the beach, candlelit dinners, or an eco-adventure for two, couples can craft a picture-perfect time together in Jax!

  • Five Things You (Probably) Didn’t Know About Jax

    October 20, 2014 10:17 am EDT

    Unless you’re an expert on our fine city (and who knows? You might be, it is pretty awesome here) here are some things you probably didn’t know about Jacksonville, Florida.

  • 6 Tips when planning your kid-friendly vacation

    August 08, 2014 1:10 pm EDT

    Planning a getaway with your fam? Be sure you are prepared prior to departure!

Blogs by Jacksonville Moms Blog
  • Easter Brunch Around Jacksonville

    March 30, 2015 1:55 pm EDT

    Easter is fast approaching and that means egg hunts, a visit from the Easter Bunny, and a FABULOUS brunch are on the horizon!

  • children's activities jacksonville

    Things on Tracks In & Around Jacksonville

    February 19, 2015 9:24 am EST

    Trains to Ride, See, and Explore, Choo Chooo… Jacksonville trains are coming through!

  • Best Date Night Restaurants in Jacksonville

    February 03, 2015 9:25 am EST

    Since Valentines day is just around the corner, I thought I would touch on some of the best date night restaurants Jacksonville has to offer.

  • Explore Our Forts of the First Coast

    January 15, 2015 11:58 am EST

    Are you looking for places you can take your kids that you don’t need to constantly say “no, no…don’t do that, don’t climb on that, don’t go over there, don’t touch that… don’t, don’t, don’t…”? Would you rather say… “What’s under there? Can you you climb this? What does that feel like? Can you guess what that does?”

  • Mom’s Guide to Jacksonville’s Kid-Friendly Hiking Trails

    November 18, 2014 8:55 am EST

    Have I mentioned that I love the fall? Yes, I think I have! Besides all the fun activities like visiting pumpkin patches and enjoying great family traditions, the beautiful weather in the fall makes it the perfect time of year to enjoy many outdoor activities that can be limited by the heat and humidity of our Florida summers.

Blogs by Kacie Couch
  • Think pink!

    July 30, 2014 5:02 pm EDT

    When you think of a pink bird, what is the first thing that comes to your mind? For most people, it would be a flamingo. The flamingo is a very beautiful (and very pink) bird, but it is not a local species to say the least. Lucky for us, we have our own species of pink bird wading in our North Florida waters!

  • Fort Clinch Offers ‘Step into the Past,’ Great Eco-Adventure

    May 29, 2014 4:56 pm EDT

    “What a strange looking bird!” exclaimed the bearded man as we looked up at the helicopter flying overhead. It was a beautiful day in July and we were standing outside. I was wearing a sundress that came down to my knees and he was decked out in a woolen long-sleeved uniform. In JULY… In Florida. This was right after he called me a “jezebel,” no less.

Blogs by First Coast Magazine
Blogs by Gary Sass
  • Holiday Festivals surrounded by History

    December 01, 2014 11:47 am EST

    The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for the lovers of history.

  • Maritime Museum Jacksonville

    History That’s Free in Jacksonville

    November 05, 2014 3:12 pm EST

    We call it the “First Coast”, home of the first European settlements and a region steeped in history.

  • Pioneers of Aviation – Still Flying High

    October 10, 2014 2:56 pm EDT

    The most spectacular annual air show is right here in Jacksonville.

  • Main production building - photo courtesy of Norman Studios

    Jacksonville in the Movies

    August 13, 2014 11:05 am EDT

    “On location in Jacksonville”, has been part of movie production history for over one hundred years. From the silent movie era to today’s modern films, it is entertaining to watch scenes with Jacksonville in the background.

  • Lifesaving Landmark at the Beach

    July 16, 2014 5:24 pm EDT

    Where can you find the best volunteer lifeguards in the world? Just go to Jacksonville Beach and look for the iconic white tower (a.k.a. “The Peg”) along the ocean. This is home for the American Red Cross Life Saving Corps.


Jacksonville Social