Update your look and enjoy a meal at one of Jacksonville’s luxurious malls.
Indulge in a little retail time and enjoy a variety of dining options.
St. Johns Town Center
Find fashionable deals and exclusive upscale brands at St. Johns Town Center has something for everyone. This outdoor mall features 150 retailers in fashion, home accessories, electronics, and more including Louis Vuitton, Tiffany & Co., Anthropologie, Apple, Nordstrom, and Dillard's. Take a shopping break in the beautiful outdoor setting (don’t miss the Koi pond!) and enjoy lunch or dinner at one of the many dining options like Seasons 52, The Capital Grille, or for an "Only In JAX" favorite try M Shack. Don't miss other locally owned and opertated dining hot spots within the area at Ovinte and Moxie Kitchen + Cocktails. Conveniently located in Jacksonville’s Southside area, St. Johns Town Center is accessible from I-95, I-295.
More than 1.1 million square feet of shopping awaits you at The Avenues. This multi-level indoor mall includes a Dillard’s, JCPenney, Sears, and retailers like Coach, American Eagle, Banana Republic, H&M, Chico’s, MAC Cosmetics, and more. Make it a ladies shopping day and drop the rest of the family off across the street for fun and games at Latitude 360. Located on the Southside, The Avenues is accessible from I-95, I-295, and Route 1 (Phillips Highway).
River City Marketplace
This outdoor shopping and dining area features well known brands such as Best Buy, Old Navy, and Bed Bath & Beyond. Choose from a number a restaurants including Sticky Fingers Smokehouse, a great spot for barbeque and wings. You can even take home some of their delicious barbeque sauce as a souvenir! Convenient to the Jacksonville International Airport on the Northside of town, the River City Marketplace is accessible from I-95 and I-295.
Blogs by Gary Sass
April 09, 2015 3:47 pm EDT
If the Riverside neighborhood of Jacksonville had a greeting card, the Riverdale Inn would be on the cover
December 01, 2014 11:47 am EST
The local historical societies celebrate the holidays and offer fun activities. It is also a chance to buy unique gifts for history buffs.
November 05, 2014 3:12 pm EST
We call it the “First Coast”, home of the first European settlements and a region steeped in history.
October 10, 2014 2:56 pm EDT
The Blue Angels, the most spectacular annual air show, happens right here in Jacksonville! The Naval Air Station in Jacksonville (NAS Jax) has the distinction of being the “Birthplace of the Blue Angels”.
August 13, 2014 11:05 am EDT
“On location in Jacksonville”, has been part of movie production history for over one hundred years. From the silent movie era to today’s modern films, it is entertaining to watch scenes with Jacksonville in the background.
Blogs by First Coast Magazine
March 30, 2015 1:49 pm EDT
Take a leisurely stroll down St. Johns Avenue in Avondale, and you’re bound to find yourself peeking through the plate glass of Biscottis.
March 16, 2015 3:00 pm EDT
While growing up in Chicago, Chef DeJuan Roy knew what he wanted to do with his life. He spent his teens working in the kitchens of various restaurants, and joined the Army as a cook.
March 12, 2015 2:22 pm EDT
Local speakeasy features old-school spirits and sounds.
January 22, 2015 10:05 am EST
Scott Meyer operates the nation’s smallest rice farm. It’s the only one in Jacksonville. And he’s fairly certain it’s the only one in Florida.
July 21, 2014 9:32 pm EDT
Almost 100 years ago in a community rich with potato farming tradition, but light on technology, Danny Johns’ great-grandfather pioneered the first horseless farm in Hastings.
Blogs by Local Expert Guest
April 23, 2015 1:43 pm EDT
After a brief interlope in Atlanta yesterday, I managed to make myself to Jacksonville Beach, Florida.
March 23, 2015 8:41 am EDT
Enjoy an evening exploring Jacksonville's hottest restaurants, by Sarah Sekula.
March 19, 2015 9:33 am EDT
Local Speakers Share Recommendations for the Best of Jacksonville for Visitors & Attendees
March 16, 2015 5:16 pm EDT
Reconnecting with nature in Jacksonville.
January 15, 2015 11:36 am EST
Jacksonville, situated on the Atlantic coast of northeast Florida is a perfect destination for senior travelers.
Blogs by Patty
March 27, 2015 1:22 pm EDT
Whether you’re looking for a family friendly spring-break destination, or the ideal spot for a quick fun getaway, Jacksonville has the perfect mix of Florida Flair, Southern Hospitality, and exciting festivals to put a spring in your step this new season!
March 10, 2015 1:22 pm EDT
Running. You either love it or you hate it, but sometimes you hate a little less and get the inspiration you need from a city and its running paths.
February 06, 2015 7:01 pm EST
Every day can be Valentine's Day, create your perfect romantic getaway to Jacksonville, the “River City by the Sea.” Whether you’re looking for romantic strolls on the beach, candlelit dinners, or an eco-adventure for two, couples can craft a picture-perfect time together in Jax!
October 20, 2014 10:17 am EDT
Unless you’re an expert on our fine city (and who knows, you might be - it is pretty awesome here) here are some things you probably didn’t know about Jacksonville, Florida.
August 08, 2014 1:10 pm EDT
Planning a getaway with your fam? Be sure you are prepared prior to departure!
Blogs by Sarah
October 30, 2014 12:36 pm EDT
Take your pick between dozens of world-class golf courses throughout the Jacksonville area. Visit the Jacksonville Beach Golf Club or Windsor Parke, or venture out to the The Stadium Course at TPC Sawgrass in Ponte Vedra Beach. Learn more about all the great places to golf near Jacksonville.
October 06, 2014 12:17 pm EDT
Fall is the perfect time for a Jacksonville, Florida inshore fishing trip. Read Captain Dave Sipler's tips for a fun and successful fall fishing trip!
September 23, 2014 12:36 pm EDT
From easy to hard, historic to championship, beach to river – Northeast Florida offers more than 1,200 holes of golf on 70 public and private courses, pristine course conditions, affordable rates, great fall deals and comfortable weather all year.
August 31, 2014 1:14 pm EDT
Music, art, food, beer, sports, adventure, and fun await you in Jacksonville on any given day, and the best part? We guarantee it won’t break your bank!
August 19, 2014 12:47 pm EDT
Some people might call them fish shacks, holes in the wall, dives- but here in Jax we call them Fish Camps!