Become a Tourism Ambassador

Curious about your community and the role tourism plays in it? Discover how Visit Jacksonville promotes our city by joining the Tourism Ambassador Program! This FREE program is designed to help residents learn more about the local tourism industry while highlighting the many things to see and do in Jacksonville—so you can confidently share your knowledge with friends, family, and visitors.

Upcoming Trainings

Tuesday, January 19 from 12-4 pm

Tuesday, March 23 from 12-4 pm

Tuesday, May 18 from 12-4 pm

Tuesday, July 20 from 12-4 pm

Program Information

About

The FREE four-hour training session is offered on select dates throughout the year. The program is designed for anyone who interacts with guests and visitors regularly in Jacksonville and Duval County but is open to any individual interested in growing their knowledge of the area’s tourism offerings.

Participants who complete this program in its entirety will become certified Jacksonville Tourism Ambassadors! By becoming an Ambassador, you will be added to a dedicated mailing list with updates, event invitations, and new offerings in Jacksonville.

Agenda

2 hours: Classroom Presentation & Quiz (lunch will be provided by SoulFull Eats)

90 min: Guided Walking Tour of Downtown

15 min: Wrap Up at Visit Jacksonville’s Downtown Visitor’s Center


Attendance

There is a maximum capacity of 30 and a minimum capacity of 10 participants per class. If minimum attendance is not met one week before the scheduled class date, the class will be canceled, and participants will be notified and moved to the next class.

Additionally, organizations and businesses requesting the Ambassador training for their employees will be considered and can be arranged to take place outside the typical program and on-site at your location for no-cost.

Thank You To Our Sponsors

Can’t make it? No problem! Future dates will be announced throughout the year. To join us for a future training session, fill out the form below and we will send you an email as new dates are scheduled and open for RSVPs.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2026 Jacksonville Tourism Ambassador of the Year

Congratulations to Dana Michelle Maule, the 2026 Jacksonville Tourism Ambassador of the Year! As the Founder and Executive Director of Northside Pride of Jacksonville, Dana embodies what it means to be a passionate advocate for our city. Dana has expanded the story of Jacksonville tourism by bringing greater attention to the Northside’s rich history, vibrant culture, local businesses and treasured neighborhoods. Through her work and collaboration with Visit Jax, along with tours and other experiences, Dana helps visitors discover the Northside’s often-overlooked places and stories while supporting local businesses, celebrating Black history and preserving Jacksonville’s unique culture. Above all, Dana believes every visitor deserves an authentic connection to Jacksonville and every neighborhood deserves to be seen, reminding us that tourism is about more than places—it’s about people, stories and meaningful connections.

Stay Involved
Photo by: Ryan Ketterman

Visit Jacksonville Events

Discover all Visit Jacksonville-hosted events in one place. From tourism community gatherings to hotel partner meetings and Explorers events, this is your go-to hub for staying connected.

Read More