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Looking for what's new and different? It's Jax. Let us show you why this city is special.
Jax 'Makers' Scene: Jacksonville is in the middle of a major renaissance fueled by local ‘Makers’ who are helping the city find its true identity. Jax’s new wave of makers are young, passionate and hungry for all things local and real. They are embracing the city’s unique culture and history, and carving a progressive path that fuses our coastal and southern influences to create a unique experience and a new sense of place.
Live the Salt Life: Jacksonville has more shoreline than any other city in the state with 1,100 miles of navigable water and 22 miles of relaxing beaches, each with its own unique personality and flavor.
Atlantic Beach is the quintessential Florida beach community with a vibrant dining and nightlife scene, fun beach dive bars, boutique resorts and friendly family atmosphere.
Jacksonville Beach, where four avid watermen created the popular Salt Life brand in 2003, is a party destination with great nightlife, chain hotels and surf shops.
Huguenot Park lets beachgoers drive on the sand and bring the party with them.
Boneyard Beach at Big Talbot Island is a must-see with dozens of live oaks resting on the sand reminiscent of white skeletons.
Additionally, Jacksonville is Florida's best destination for riding your first wave. We are a cool surf town where you can join one of our many surf schools for a fun family experience like no other.
Family Friendly Destinations: Bring the kids and enjoy an affordable and fun family getaway in Jacksonville. The Jacksonville Zoo and Gardens is one of the most visited attractions in Northeast Florida and one of the top 25 zoos in the nation. Kona Skate Park is the oldest operating skate park in the world and lessons are available for all skill levels. Jacksonville’s beaches are family-friendly with dozens of activities for the entire family including paddle boarding, kayaking and fishing. Visit during November for the month-long Kids Free November promotion where top family attractions are free for children.
Historic Getaway: Jacksonville is the ideal destination to discover Florida’s and America's history while experiencing unique places with French, Spanish, Native American and African American history. Highlights include:
- The site of the first European settlement in the New World dating back to 1564 and the arrival of the first French explorers at Fort Caroline, now a national monument.
- Significant African American historic sites, including the LaVilla neighborhood, once known as the “Harlem of the South,” American Beach, the first resort community in the nation for African Americans, and Kingsley Plantation, the last remaining plantation house in Florida.
- Jacksonville was also the first Hollywood. In the early years of the 20th century the warm climate, striking natural surroundings, diversity of architecture, inexpensive labor and easy rail access attracted more than 30 movie studios to Jacksonville, earning the city the title of “Winter Film Capital of the World.” Historic sites are included in several tours available to the public.
Bleisure Travel: Traveling for work can be exhausting and very time consuming. Now imagine if you could fit a mini-vacation before or after your work trip. In Jacksonville, it’s easier for business travelers to transform their trip into an unforgettable getaway as they explore a unique Florida destination with relaxing beaches, delicious food, natural settings, fun sporting events and great arts/culture. In Jax you can mix work and pleasure, inspiring you to return to the office relaxed and ready to work.
African American Heritage and History: Significant African American historic sites populate Jacksonville, including the LaVilla neighborhood, once known as the “Harlem of the South,” American Beach, the first resort community in the nation for African Americans, and Kingsley Plantation, the last remaining plantation house in Florida. Visit the new Jacksonville Heritage Trail Tour for an online journey of the city's most significant African American attractions and museums.
The New American Road Trip: Pack the car and head to Jax! Located at the convenient intersection of I-95 and I-10, you can get from anywhere in the nation to Jax via car. Follow I-10 from the West Coast and end up in Downtown Jacksonville or come along the I-95 corridor from New York and end up in Key West, after making a stop in Jax, of course. Jacksonville has easy going and relaxed beach vibes, making it the ideal road trip destination. Explore the outdoors, enjoy the sunshine, relax on our spacious beaches and try the flavors of our locally owned restaurants. Fun family attractions include kayaking the marshes, boat tours of historic neighborhoods and one of the top zoos in the nation. The abundant parks and ecological preserves in Jacksonville provide an unforgettable opportunity to escape city life and relax in nature’s playground. Jacksonville is the city of parks, with more than 80,000 acres of green spaces including nine state and national parks and more than 400 city parks and gardens. No matter where you are in Jacksonville, you are never more than 15 minutes away from the eco-adventure of a lifetime. Highlights include the Timucuan Preserve, Jacksonville Arboretum and Botanical Gardens, Baldwin-Jacksonville Rail Trail, Intra-Coastal Waterway and guided kayaking and paddle boarding tours at Kayak Amelia.
Sports Town Jax: Whether you're following your team into town, or visiting to experience one of our own, Jacksonville’s sports scene is a must for any true fanatic. From NFL football, to indoor football, college football, minor league baseball, professional surfing, competitive fishing, basketball, golf, hockey and soccer, we have every team to get your cheering fix on. The Sports Complex in Downtown Jacksonville is home to TIAA Bank Field, voted one of the Top Fan Experiences in the NFL with two swimming pools, cabanas, live DJs, VIP Suites and great food options. VyStar Veterans Memorial Arena and 121 Financial Ballpark are two other premier sporting venues in the city. And because we want you to keep it local while in Jax, tailgate before the game while enjoying local food, craft beer and spirits at Intuition Ale Works and Manifest Distilling, both located at the Sports Complex.
Let's Golf: Northeast Florida is the perfect getaway for golfers looking to take advantage of pristine course conditions, affordable rates, great fall deals and comfortable weather all year. Home to 20 public and private courses, Jax is truly a golfer’s paradise. Bring your clubs and tee off at area courses designed by greats like Tom Fazio, Pete Dye, Arnold Palmer, Jack Nicklaus, Gary Player and Mark McCumber.
The Jax Ale Trail: Jacksonville leads the Florida craft brewery scene with dozens of award winning brews. The local craft beer scene has doubled in the past few years and it continues to expand. The Jax Ale Trail is connecting the local craft breweries with everyday visitors to give them a wider variety of flavors unique to our breweries. The self-guided tour takes visitors to the 20+ local breweries across the city.
Only in Jax Food Scene: Fresh seafood, southern and island flavors, local ingredients and decorated chefs all come together in Jacksonville to create an innovative and delicious food scene unlike anywhere else in Florida. No other Florida city has more unique flavors than Jacksonville, a melting pot of cultures and tastes, with a thriving culinary culture pioneered by local award-winning chefs that have been nationally and internationally trained. From elegant bistros to casual waterfront fish camps and everything in-between, Jacksonville’s food scene is an eclectic hybrid of inspired casual elegance and classic southern comfort - no jacket required. Locals and visitors alike crave our unique farm-to-table scene, where each ingredient is fresh and locally sourced, as well as seafood caught just minutes before being served on your plate. The local culinary seafood staple is the “Mayport” shrimp, caught by generations of Jacksonville shrimpers at the historic Mayport Village. Ask for it at fish camps, taco joints, food trucks and fine dining bistros across the city.
Romantic Getaways: Jacksonville is the ideal destination to ignite romance, either on a couple’s getaway or as the backdrop to a destination wedding. The extensive selection of elegant hotels, boutique resorts, theaters, nightlife, beaches, restaurants and spas make it the place to visit for passion to blossom.