Soul of Surf

Welcome to Jacksonville's Beaches, where surfing is more than a sport - it's a way of life.

JAX Surf History

Meet the Surfers

Rooted in history and brimming with community spirit, Jacksonville’s surf culture has been shaped by generations of wave riders, craftspeople and local surfing legends who made this coastline their playground and muse.

From vibrant beachside cafes serving up fresh seafood to local shops stocked with surf gear and beachwear, our laid-back charm permeates every corner of our coastal community.

Celebrating Jacksonville's Surf Legacy

Jacksonville has a rich surf history, being a hub for true surf culture—not corporate brands. Here, world-class surfers like Justin Quintal, one of the top longboarders today and Karina Petroni, a supermodel and pro surfer, thrive. The area’s surf roots stretch back over half a century, with locals fiercely committed to the authentic surf lifestyle.

The region's surf history kicked off in the 1960s, when Bruce Clelland put Jacksonville on the map. Clelland, the first surfer from North Florida to make waves globally, was featured in Endless Summer and dominated the East Coast scene. Legends like Larry Miniard, a four-time World Contest representative and Joe Rolland, the Eastern Surf Association's first Men's Champion, further solidified the area's reputation. By the '80s, Sean Mattison emerged as another local pro, earning U.S. Surfing Champion honors and a Gold medal with Team USA. Today, he’s recognized as one of the world’s top board designers.

Their legacy continues through local artists, board builders and surf shops. From custom boards by Rozo Surfboards to surf-themed cafes like RP’s, Jacksonville’s beaches remain a hub of surf culture. The area’s diverse lineups cater to surfers of all levels, making it an ideal spot for anyone to enjoy the waves.

Learn more about the history of Jacksonville surf culture here.

The Faces of Jacksonville's Surf Community

The surf scene thrives thanks to key figures like Mitch Kaufmann, Paul West, Dane Jefferies, and Daniel Terry, who keep the traditions alive and inspire future generations. Local coaches like Evan Thompson and leaders like Justin Quintal help shape local youth talent, while organizations like the North Florida ESA district foster competitive surfing.

Local Shapers and Shops

Craftsmen like Dick Rosborough, Mike Whisnant, and Tony Lannorone shape Jacksonville’s surfboards, while local shops like Sunrise Surf Shop and Aqua East provide the gear and space for surfers to connect.

Pro Surfers and Rising Stars

Jacksonville’s waves have nurtured world-class talent. Legends like Asher Nolan, Justin Quintal, and the Thompson brothers – Cody, Tristan, and Evan – showcase the skill and spirit that define this surf town. Younger surfers like Noah Poteat and Jackson Lane are the next generation that speaks to the talent pool of this area and rising stars like Lanea Mons and Skyler Miller are the future, following in the footsteps of legendary female NE Florida surf star Karina Petroni, carrying the legacy forward with each wave they ride.

Meet the Talent Who Captured Jacksonville's "Soul of Surf"

In collaboration with GoPro and Catch Surf, Jacksonville’s surf scene comes to life, showcasing its vibrant culture and coastal spirit. A group of renowned surfing and outdoor adventure experts were invited to explore the “Soul of Surf” in Jacksonville, each bringing their unique perspective and creativity to document the experience. With GoPro creators and Catch Surf riders capturing every wave and surf-town adventure, these talented individuals offer an authentic view of the city’s rich surfing heritage.

The stunning imagery shared by these athletes paints a vivid picture of the community, inviting the world to experience the waves, rides and local surf-town charm that make Jacksonville a true surf destination.