Visit Jacksonville Sponsorships
Visit Jacksonville offers limited sponsorship opportunities annually.
Sponsorships are intended to support events and initiatives that attract visitors, generate overnight stays and positively impact the local hospitality economy.
Funding Levels
Funding amounts in total are based on the annual budget as approved by the Tourist Development Council and vary from year-to-year. The following thresholds apply to available sponsorship tiers.
Level | Amount | Est. Amount of Market Visitors | Minimum Points for Funding | Use/Qualifiers |
| Level 1 | $200-$999 | 50-100 | 40 points | Small events or niche marketing opportunities. |
| Level 2 | $1,000-$2,499 | 100-200 | 55 points | Mid-scale events or regional marketing exposure. |
| Level 3 | $2,500-$3,999 | 300-600 | 70 points | Large community events with tourism impact. |
Level 4 | $4,000-$5,000 | 600-999 | 80 points | Major events with significant visitor draw. |
| Level 5 | $5,001+ | 1,000+ | 90 points | Rare opportunities for significant events (1,000+ visitors) with multi-year commitments. |
Eligibility Requirements
- Must be in Duval County.
- Must NOT be a first-time event.
- Must demonstrate tourism benefit and potential to attract visitors from outside of the county.
- Must provide marketing exposure for Visit Jacksonville and marketing Jacksonville as a location for tourists.
- Must have a sponsorship packet detailing the benefits/exposure to Jacksonville/Visit Jacksonville for the event.
Desired Information
Additionally, the following information will help in evaluating the strength of the event and should be provided if available:
- Attendance numbers from prior years
- Data/stats from similar events or the same event in other locations
- Visitor origin data
- Marketing plan for the event
Visit Jacksonville has data subscriptions that can help with this information. Please reach out to Laurie Degon for assistance.
Evaluation Matrix
Total Points Available: 100
Threshold scores for award amounts are shown in the funding levels.
1. Hotel Room Night Impact: 20 Points
2. Marketing Exposure for Jacksonville: 30 Points
Examples:
- Logo placement
- Website & social media recognition
- Multi-channel promotion (digital, print, signage)
- Regional or national marketing exposure
3. Event Track Record Stability (Impact in other areas, number of years): 15 Points
4. Community Reach (Both local & visitor attendance expectations): 15 Points
5. Alignment with Tourism Purpose/Generation: 10 Points
6. Sponsorship Package and Visit Jacksonville Recognition: 10 Points
Event submissions that do not receive the minimum score associated with the event level will not receive funding.
Exemption Clause
Visit Jacksonville recognizes that certain opportunities may present significant tourism or marketing value that is not fully captured through the standard evaluation matrix. These opportunities may present as marketing opportunities out of the County but in key target markets. In these cases, a strategic override of the above rules may apply.
Examples where an Exemption may be considered:
- National or regional exposure for Jacksonville.
- Significant branding opportunities.
- A new event that has a stronger potential to become a recurring tourism driver.
- Unique sports events or competitions that attract multi-state participation.
- Partnerships with major organizations, governing bodies or tourism partners.
- Opportunities tied to strategic marketing campaigns or priority markets.
- Other significance not specifically listed, but deemed such by Visit Jacksonville leadership.