Things to Do In Jacksonville
Welcome to the Flip Side of Florida
If you had to sum up Jacksonville in a nutshell, it would be a boiled peanut: a secret recipe, an unexpected delight, a reason to pause instead of passing through.
Yes, we have 22 miles of beaches, year-round sunshine, world-class museums and all the extras you’d expect from a city our size, but Jacksonville offers a different take on the basics. We’re a little bit country, and a whole lot of (Southern) rock n’ roll.
Throw a dart on a map of Florida, and you’ll likely land on a pretty beach, a theme park, a golf course, or a crystal-blue pool. But if you’re open to something a little different, you’ll find a slice of Florida that locals love. Don’t worry, you’re not flipping out. You’ve just never been to Jacksonville — the Flip Side of Florida.
Flip what you know about Florida. Busy beaches and theme parks? That’s further south. We’re talkin’ a different style of Sunshine state of mind. Think manatees, not mermaids. More magnolias than palm trees. Less shuffleboard, more surfboards. World-class golf greens, and delicious collards. A hot bar scene, and even hotter sandbars. Don’t worry, you’re not flipping out.
You’ve just never been to Jacksonville - The Flip Side of Florida.
Enjoy our 22 miles of beaches, extensive park system, world-class fishing, historic neighborhoods, family adventures, eclectic museums, vibrant street arts scene, creative coastal cuisine, delicious craft beer and so much more!
Where to Find a Room with a View in Jax
Whether you seek luxury Downtown hotels, comfortable, full service hotels or cozy bed & breakfast inns, Jacksonville has lodging options to suit you.
Learn about all there is to see and do in Jacksonville on Inside the Flip Side.