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Research & Development Information
Review research reports and statistics about the impact of tourism in the Jacksonville area, as well as the latest development updates and new things happening in the Jacksonville area.
For more details on Research or Development, please reach out directly to Laurie Degon at laurie@visitjacksonville.com.
Visitor Insights & Tourism Updates
2024 Economic Impact and Visitor Profile Research
Jacksonville Welcomes 8 Million Visitors, Generating $7.4 Billion in Economic Impact from Tourism
2025 Market Perception Study
This research examines the awareness and perceptions of Jacksonville, perceived strengths and weaknesses, and documents knowledge about the destination to inform future marketing strategies and tactics.
2025 Resident Opinion Study
The insights in this report can be used to understand the community’s support for tourism and adapt communications to bolster that support.
Visitor Insights from Geolocation Data
Tourism Updates — October 2025
2023 Visitor Estimates
Visitation Numbers for 2023
2022 Visitor Estimates
Visitation Numbers for 2022
2021 Visitor Estimates
Visitation Numbers for 2021
2018 Visitor Profile
Annual Financial Data
Sections 288.1226 and 288.904, F.S., require certain economic and tourism development entities in Florida to report all public and private financial data annually on July 1.
New Developments & JAX Airlift
Contact Us
Laurie Degon
Senior Analytics Manager
Responsible for data analytics and reporting to develop marketplace analysis of trends in tourism as well as economic impact forecasts.
Office Phone: (904) 421-9178
