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Jacksonville Tourism by the Numbers

  • More than 8 million visitors annually
  • $4.1 billion in annual visitor spending – that’s a million dollars every two hours
  • Approximately 23,000 visitors in Duval County on any given day
  • 56,000 local jobs supported by tourism
  • One local job supported for every 143 visitors
  • Approximately $540 in annual tax savings per resident generated by visitor spending

These aren't just tourism statistics. They represent jobs, local businesses, restaurants, attractions, hotels and people throughout our community whose livelihoods are connected to Jacksonville's visitor economy.

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