A Black Travel Guide to Jacksonville

Black travelers who are looking for a Florida getaway that will be memorable and adventurous yet laid-back, you can count on Jacksonville to deliver!

In the words of D.J. Easy E, welcome to Duuuuvalllll! Affectionately known as “Jax,” not only is Jacksonville the largest city in Florida but the largest by landmass in the contiguous United States. The “River City” is known for its gorgeous skyline, beautiful waterways, beaches, vibrant culinary scene, artsy vibes and a deep-rooted history.

History
See & Do
Shop
Food
Where to Stay
Nightlife

A Piece of History

If this is your first-time visiting Jacksonville and you would like to delve into the Black historical sites of the city first, downtown would be a great place to start! With the Black population in Jacksonville, FL being a little over 30 percent of the total population, the area is rich in African American and Black history, landmarks and heritage.

Once a historic Black neighborhood known as the “Harlem of The South,” LaVilla is now a part of Downtown Jacksonville and is a landing site for historical black culture and heritage. In 1929 the Ritz Theatre was built and from then until the 1960’s it served as the movie house and entertainment central for the thriving Black residents of LaVilla. In 1999 it was reconstructed and became the Ritz Theatre and Museum that now seats 400 and still serves as a Black entertainment mecca with a focus on the arts. As a part of the Ritz’s mission, preservation of artifacts and the culture of African American life as well as others from the African diaspora, is presented here in the form of education or artistic expression. To find a schedule of events, including but not limited to concerts and musicals and to learn more about the initiatives being put forth to preserve and protect our complex and rich Black heritage, click here.

Did you know that James Weldon Johnson, author, lawyer, educator and poet who wrote “Lift Ev’ry Voice and Sing" alongside with his brother, are from Jacksonville? Amongst his many talents and accolades, James Weldon Johnson made a lot of contributions to his birth home. Not only did he play an intricate role in establishing Stanton High School, the first public black school in town, but he also served as the principal. The first time his poem Lift Ev’ry voice and Sing was performed as a song was at Stanton High School in 1900. It has since been coined as the “Black National Anthem”.

In honor of James Weldon Johnson, Jacksonville has named a school, a memorial at his birthplace in LaVilla and the oldest city park—James Weldon Johnson Park—in his memory. The park features food trucks, a kid’s zone and greenery as well as hosts annual festivals and the Downtown First Wednesday Art Walk. Additionally, Lift Ev’ry Voice and Sing Park in LaVilla celebrates both of the Johnson brothers with a historic shotgun house, statue, gardens and a community gathering space. These parks highlight their legacy and LaVilla's cultural history. Find photos of this park below.

Brewster Hospital

843 W Monroe St Jacksonville, FL 32202

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What Else is There to See?

If the art scene is more “your thing,” you are going to want to see some of the creative gems from local and emerging artists around Jacksonville! There are plenty of Instagram-worthy murals to behold! The city is full of them with several focusing on black culture and imagery. The College Park Mural in Arlington would be a great place to start. It is located on the side of the old Town & Country (now College Park) Shopping Center - 903 University Blvd. and spells out the word “Arlington.” It can be seen from the highway but there is plenty of space to park and take some amazing pictures

Other areas of town saturated with amazing street art include Downtown, 5 Points, the Cork Arts District, and The Phoenix Art District. You are sure to find cool street art around every other corner! The MOCA and Cummer Museum are also a go to for art and culture.

Every Saturday from 10am-3pm, The Riverside Arts Market (RAM) is filled with visitors wanting the latest in artisanal treasures. From foodies to musicians, to local artist, there is something at RAM for everyone to enjoy.

Here is a list of other “must-do” ideas if you are a Black traveler visiting Jacksonville for the first time:

  • Stop by and take-a-look at the EverBank Stadium where the Jacksonville Jaguars play.
  • Seeing the Jacksonville skyline at night is a must. The vibrant blue Main Street Bridge is absolutely stunning at night.
  • For a perfect nighttime view of the skyline, consider visiting River & Post rooftop or Cowford Chophouse rooftop. While you're there, enjoy a cocktail or two and small bites.
  • Throw on some sneakers or a pair of roller skates to take a stroll down the Riverwalk. There are beautiful views of the St. John’s River and if you are lucky you may see a dolphin or two.
  • Of course, you must visit the beach while in Jax. There are several for you to choose from including Atlantic, Neptune and Jacksonville Beach. While there are plenty of eateries and shopping as well.
  • If you have the kids with you, consider Adventure Landing, Jacksonville Zoo & Garden, and K1 Speed- an indoor high speed go-karting with axe throwing and an arcade.
Various images of food and drink found in Jacksonville FL

What About the Shopping?

If shopping is your thing, you can find just about anything you want! The St. Johns Town Center is the city’s mecca for all things retail but if you are looking to support Black-owned retail while in town consider supporting the following.

Woman wearing colorful patterned dress and black hat from boutique in Jacksonville FL

What’s There to Eat?

The Jacksonville culinary scene has been on the up and up for years and there is a plethora of “Black-owned” restaurants serving up some of the most drool-worthy cuisine you can find! As a local food blogger, it is incredibly challenging to choose a favorite Black-owned restaurant in town. Below are a few of many you can choose from.

Various images of food and drink found in Jacksonville FL

Where Should I Stay?

Because Jacksonville is such a large city and is super spread out, a good recommendation would be to choose a hotel based on where you plan to spend the most time. There are great hotels to all over town, however and there is no need to worry about heavy traffic. Here are a couple of hotels, unique to Jacksonville!

Hotel Palms: Modern, boutique hotel located minutes away from Neptune Beach and the Beaches Town Center.

One Ocean Resort & Spa: ocean-front views, located directly on Atlantic Beach and in walking distance of the Beaches Town Center.

What About the Nightlife?

Whether you want a good laugh, a great view, or a night of dancing, there is always something going on that you can get into. Find some suggestions below.

Comedian performing on stage at the Comedy Zone in Jacksonville FL

From history to food, Jacksonville is a proven destination for a laid-back and relaxing getaway. If you are planning a trip to Jacksonville, be sure to add these Black-owned gems and hot spots to your itinerary. There is a little something-something for every Black traveler to enjoy.

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Katrice Shorter

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Katrice Shorter

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