It started with a bagel ¦ Was it fate or inspired genius? Those inventive brothers, Melvyn and Elmo, were just hungry for fun but wound up creating a whole new world of delicious bagelosity! Their Einstein Bros. legacy is tasty, fresh-baked bagels and breads made with the finest ingredients, then stuffed, wrapped, topped and shmeared in ways never-before imagined. Today their clever creations have expanded beyond the bagel to bring more new taste discoveries to breakfast, lunch and then some. Find your inspiration. Start with a bagel at Einstein Bros. The rest is bagel history!