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It's 904 Day!

Let's celebrate EVERYTHING 904 on September 4. How are you celebrating?

Let's support all things local — from one-of-a-kind shops and independent restaurants to attractions and destinations that contribute to Northeast Florida’s unique quality of life.

Activities
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Events

904 Day celebrates all local businesses, especially small ones. Did you know that Florida has more than 2.7 million small businesses? That's 99.8% of businesses across the state. As Northeast Florida continues to grow, these independent ventures are critical to success on the First Coast. 904 Day has been celebrated as a grassroots movement for several years, and you're invited to join the fun.

Activities

We like to celebrate 904 Day all week long. Take a look at the below list to find ways to support local businesses throughout the week.

  • Check out one of Jacksonville's many trails! You may have heard of the Jax Ale Trail but have you tried the Jax Coffee & Donuts Trail or the Mayport Shrimp & Seafood Trail? These are great ways to support local businesses and to try local delicacies. Plus, it's a win-win because you receive prizes along the way. If those food and drink trails aren't for you, explore one of Jacksonville's nature trails or the Black Heritage Trail.
  • Encourage your friends and family to join you in celebrating 904 Day.
  • Create a 904 Day bucket list with your family, and see how many items you can cross off between 9:04 a.m. and 9:04 p.m. on September 4.
  • Post a list of your favorite Northeast Florida destinations, experiences, or causes on social media.
  • Commit to visiting at least one local business on Thursday, September 4.
  • Leave a review for a local business you love.
  • Visit one of Northeast Florida’s public parks, beaches, or green spaces.
  • Explore a new-to-you neighborhood in Northeast Florida.
  • Get inspired at a local museum, music venue, or cultural center.
  • Take a selfie at your favorite Northeast Florida waterway.
  • Drink coffee or tea from a local café at 9:04 a.m.

Get Social

Are you ready to celebrate? Show your support for 904 Day on social media. Post your favorite local shop. Show us your best place for coffee! Who has the best burgers and brews? Share it all on social media and be sure to hashtag #904Day. Use one of the graphics below to help spread the word about a day that is truly meant for Jacksonville.

Download the graphics here!

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