It's 904 Day!

How are you celebrating?

Let's celebrate EVERYTHING 904 on September 4.

Let's support all things local over Labor Day Weekend — from one-of-a-kind shops and independent restaurants to attractions and destinations that contribute to Northeast Florida’s unique quality of life.

904 Day celebrates all local businesses, especially small ones. Did you know that Florida has more than 2.7 million small businesses? That's 99.8% of businesses across the state. As Northeast Florida continues to grow, these independent ventures are critical to success on the First Coast.


Are you ready to celebrate? Show your support for 904 Day on social media. Post your favorite local shop. Show us your best place for coffee! Who has the best burgers and brews? Share it all on social media and be sure to use #904Day.

904 Day has been celebrated as a grassroots movement for several years, and you're invited to join the fun. Show your support by using #904Day on social media and use one of the graphics below to help spread the word about a day that is truly meant for Jacksonville. Download the graphics here!